About Social Media Collective PHL

Social Media collective PHL

Social Media Collective PHL (SMC) connects digital marketing pros with people, ideas, and opportunities that move the industry forward. We don’t just react to what’s next, we help shape it! Our community brings together marketers from every corner of the industry — from seasoned leaders to rising talent — to share knowledge, open doors, and raise the bar for what social media marketing can be.

As a 501(c)(3) nonprofit, we exist to provide professional development and networking experiences to members of the community. While social media is in the name, it is also inclusive of digital marketing, public relations, email marketing, and other communications practices.

Our annual Social Media Day PHL conference has been the most prominent gathering of communications professionals in the Philadelphia area since 2014!

History of
Social Media Day PHL

2009
'Social Media Day' was originally created by Mashable in 2009 who declared June 30th the annual date.
2009
2014
Slice Communications launched their own iteration of Mashable’s annual Social Media Day event in 2014
2014
2014-2020
After several conferences, it grew beyond an annual event to become the ultimate social media conference in the Greater Philadelphia region.
2014-2020
2020
Became a 501(c)(3) nonprofit organization, Social Media Day Inc., in 2020
2020
2025
Rebranded as Social Media Collective PHL to better reflect the variety of programs and resources we offer our Members all year long.
2025

Meet The Team

Board of Directors

Dana Schmidt

Dana Schmidt [Chair]

Chief Strategy Officer
Slice Communications

Sabrina Carter [Vice-Chair]

Digital Content Manager
Visit Philadelphia

Lidia Epps [Finance Chair]

Chief Financial Officer
Slice Communications

Jocelyn Hlawaty [PM Chair]

Senior Director of Social Media Intelligence
Athena Global Advisors
Andrew Athias

Andrew Athias

Social Media & Digital Marketing Coordinator
Silvi Materials
Cassandra Bailey

Cass Bailey

CEO
Slice Communications
Deirdre Childress Hopkins

Deirdre Childress Hopkins

Senior Director Of Communications
Temple University
James Gregson

James Gregson

Creative Director
LEGO, Internal Creative Agency, Americas
Nicole Heverly

Nicole Heverly

Vice President, Director of Corporate Communications
Univest

Melissa Lynham

Social Media Manager
Oceans Casino Resort

Ashleigh Mason

Director of Business Development
Harris, Baio & McCullough (HB&M)

Darius Merriweather

Manager, Corporate Communications and External Affairs
American Water
Lisa Rose

Lisa Rose

Social Media Marketing Manager
Unisys

Tony Sadowski

Owner
Spec Communications, LLC

Joslin Serrano

Senior Marketing & Vendor Management Analyst
Parkway Corporation

Lesley Westerfer

Manager of Social Content Strategy & Brand Reputation
BAYADA Home Health Care
Tiffany Wilson

Tiffany Wilson

AVP, Digital & Social Communications
Comcast

#SMDayPHL

Our annual conference hosted every year on Social Media Day, June 30th, brings together thought leaders and influencers for one of the world’s premier conferences for social media, communications, and digital marketing professionals.

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Enrich Your Professional Life

From social media gurus to entry level email marketers (and everything in-between), Social Media Day PHL helps you meet other communications and marketing professionals in a supportive environment where you can compare challenges, view the industry from different perspectives, exchange ideas, and foster a community of active members.