Social Media Day
#SMDayPHL 2022
That’s a wrap on #SMDayPHL 2022! Thank you to everyone who join us this year, whether in-person or virtual. We hope you enjoyed the conference, gained key insights from our speakers, and had a chance to network with others marketing and communications professionals. To connect with this community year-round, check out our membership program!
2022 Speakers
To see the speaker session descriptions, click here to download the full schedule.
in-person event agenda
To see the speaker session descriptions, click here to download the full schedule.
8:00 AM: Registration Opens
8:45 AM: Opening Remarks
9:00 AM – 9:45 AM
- Flash Talk: Pharmaceutical & Healthcare
- Linda Huss, Endo International: Engaging Employees on Social in a Highly Regulated Industry
- Matthew Slater, CVS Health: Leveraging Your Executives as Your Health Care Company’s Best Influencers
- Melisa Martinez, HumanCare: Understanding Social Media’s Strategic Role in Pharma
- Emerging Room
- Samantha Samayoa, Dun & Bradstreet: Always Be Connecting: Empowering Salesforces to Become Brand Advocates and Subject Matter Experts on Social Media
- Level Up Room
- Brandi Boatner, IBM: The Woke Social Shift: Culture, Causes & Content
10:00 AM – 10:45 AM
- Flash Talk: Food & Consumer Products
- Amy Falco, Campbell Soup Company: So you want people to care about your food? Think outside the (packaged) box!
- Tom Carusona, Insomnia Cookies: Baking up Delicious Moments to Create Community
- Kate Carr, Garces Group: But First, We Brunch
- Emerging Room: Sponsored by CMI Media Group
- Julie Hurvitz Aliaga and Mark Pappas, CMI Media Group; Ryan Billings, Organon; and Lynn Pine, TikTok: Listen Up: Sonic Branding Matter
- Level Up Room
- Sarah Reyes, City of Philadelphia: Crisis Communications and Rapid Response: Cutting Through the Chaos
11:00 AM – 11:45 AM
- Flash Talk: Business-to-Business Sponsored by IMA
- Greg Ippolito, IMA: Beyond Engagement
- Andrew Athias, Silvi Materials: B2B & Social Media
- Heather Wilson, Greenphire: 3 Aha Learnings from the Last 3 Years
- Emerging Room
- Tamara Scott, Comcast Advertising: Community Building and Content Creation on a Budget
- Level Up Room
- Sophie Jamison, Nerf/Hasbro: Moving at the Speed of Culture: Marketing in 2022 with Nerf/Hasbro
12:00 PM – 12:45 PM
- Lunch Break
1:00 PM – 1:45 PM
- Flash Talk: Media
- Ray Boyd, The Philadelphia Inquirer: Fulfilling users’ news needs on social media while leading with empathy
- Sara Smith, KYW Newsradio: Finding Your Social & Digital Audience
- Emerging Room
- Marissa Bruette, Slice Communications: When Content Drives You Mad; Going Down the Goal-Oriented Rabbit Hole
- Level Up Room
- Rachel Abbe, LinkedIn: 2022 B2B Trends For The Contrarian Marketer
2:00 PM – 2:45 PM
- Flash Talk: Higher Education
- Grace Dollarton, Hannah Merschen, Megan Kilcullen, and Kevin Murray, Drexel University: How Drexel Broke the Brand with TikTok
- Colleen Kendrick, Rowan University: Crisis → Contingency. Content → Continuity.
- Victoria Chhor and Audrey Ann Kadow, Temple University: POV: You’re a Temple 30 Under 30 Honoree
- Emerging Room
- Tiffany Wilson, Comcast: Customize and Optimize: Next Level Social Advertising
- Level Up Room
- Ben Cathers, Hootsuite: To The Next Level…How to Leverage Employee Advocacy & Social Selling
3:00 PM – 3:45 PM
- Flash Talk: Nonprofit
- Jennifer Saienni, Spur Impact: Strengthen Individual Giving and Mobile Volunteer Ambassadors
- Sabrina Carter, Pennsylvania Horticultural Society: Too Hot to Handle: Approaching a Passionate Audience and a Range of Sentiment on Social Media
- Elizabeth Hefner, Sunday Breakfast Rescue Mission & Caroline Hromy, Slice Communications: From Audience to Advocate: Tips for Utilizing Social Media Marketing to Support Digital Fundraising for Nonprofits. More information here.
- Emerging Room
- Ashley Lynne Nicole & Najah Hooks, Skai Blue Media: Navigating Current Events and Conversations on Social Media
- Level Up Room
- Thomas Kramer, Measure Studio: Your Audience is a Robot: How Social Media Algorithms Analyze and Distribute Your Content with Measure Studio
4:00 – 4:45 PM
- Emerging Room
- Livestream of the virtual conference session with Chaka Cumberbatch of Google. Sponsored by Agorapulse
- Level Up Room
- James Gregson, The LEGO Group: Fireside Chat led by Tiffany Wilson of Comcast and Social Media Day PHL Board Member
Social Media Stars Awards
5:00 – 6:00 PM: Cocktail Hour
6:00 – 8:00 PM: Awards Ceremony
- Revealing the winners of the Social Media Stars 2022
- Hosted by Stephanie Humphrey, ABC News, and Sierra Quinn, American City Business Journals
virtual event agenda
To see the speaker session descriptions, click here to download the full schedule.
10:00 AM – 10:45 PM
- Erika Nardini, Barstool Sports
- Fireside Chat led by Cass Bailey, CEO of Slice Communications
11:00 AM – 11: 45 AM
- Sarah Dawley, Hootsuite
- What’s Hot (or Not): Social Trends on Trial with Hootsuite
12:00 PM – 12:45 PM
- Lunch Break
1:00 PM – 1:45 PM
- Lauren LaChance, Diageo
- Social Agility
2:00 PM – 2:45 PM
- Carmen Collins, Wish
- From WTF? to BFF? – How NFTs will Change Social Media Forever
3:00 PM – 3:45 PM
- Abbey Lunney, The Harris Poll
- TikTok and its Role in the Social Media Ecosystem
4:00 PM – 4:45 PM: Sponsored by Agorapulse
- Chaka Cumberbatch, Google
- Creating Psychological Safety for Gaming Social and Community Managers moderated by Darryl Praill, CMO of Agorapulse
Frequently Asked Questions
The conference will take place on Thursday, June 30th. The in-person conference will take place at Live! Casino & Hotels Philadelphia and the virtual conference will be hosted via Youtube.
The virtual sessions will be recorded and shared with all attendees. The in-person sessions will not be recorded.
Due to the limited amount of tickets available, there will be no refunds. Tickets will be allowed to be transferred.
Social Media Day PHL members receive exclusive access to discounted tickets. Click here to become a member.
For group tickets, we do offer an all-inclusive 10-ticket package for $2,000.00. If interested, send an inquiry to cass@smdayphl.com.
Attendees under the age of 21 are allowed to attend the in-person conference. However, you must be 21 or older to attend the awards ceremony and enter the casino floor. The only way to access restaurants for lunch or breaks is via the casino floor.
Yes, Live! Casino & Hotels Philadelphia is offering complimentary parking to all in-person conference attendees.
Yes, complimentary wifi will be available throughout the conference.
The conference attire is business casual. The average temperature in Philadelphia in June ranges between the low 70’s to the high 80’s. For indoors, a light jacket is recommended. Click here for the current weather
If you are interested in speaking at our conference, fill out this interest form
If your company is interested in sponsoring #SMDayPHL or one of our other programs fill out this interest form
Yes! There will be a light breakfast available during registration, lunch will be provided, as well as dinner during the Social Media Stars awards ceremony.
Yes! We will have COVID tests available on site as well as additional masks. If you have been exposed or feel ill, please use your own discretion and err on the side of caution.
Stay Engaged
Make Every Day Social Media Day
If you enjoy everything that #SMDayPHL offers, then experience those benefits year round with a Social Media Day PHL membership! Participate in exclusive industry workshops and programs with colleagues of all skill levels in a community that nourishes professional growth, development and partnerships.
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