Social Media Day

#SMDayPHL 2022

That’s a wrap on #SMDayPHL 2022! Thank you to everyone who join us this year, whether in-person or virtual. We hope you enjoyed the conference, gained key insights from our speakers, and had a chance to network with others marketing and communications professionals. To connect with this community year-round, check out our membership program!

2022 Speakers

To see the speaker session descriptions, click here to download the full schedule.
Erika Nardini

Erika Nardini

CEO
Barstool Sports
Brandi Boatner

Brandi Boatner

Manager, Digital & Advocacy Communications
IBM

Rachel Abbe

Research Lead, The B2B Institute
LinkedIn
James Gregson

James Gregson

Creative Director: Brand, Marketing, Content
The Lego Group

Carmen Collins

Social Media & Creator Content Lead
Wish
Sophie Lightning

Sophie Jamison

Chief TikTok Officer
Nerf / Hasbro and “Sophie Lightning”

Lauren King

Director, Field Marketing & Communications
Comcast

Tiffany Wilson

Head of Social Media
Comcast
Julie Hurvitz Aliaga

Julie Hurvitz Aliaga

EVP, Innovation, Content and Partnerships
CMI Media Group
Andrew Athias

Andrew Athias

Social Media & Digital Marketing Coordinator
Silvi Materials and “The Reese’s Guy”
Cass Bailey

Cassandra Bailey

CEO
Slice Communications

Ryan Billings

Head of Commercial Innovation
Organon

Raymond Boyd

Director of Syndication & Social Media
The Philadelphia Inquirer
Marissa Bruette

Marissa Bruette

Content Strategist
Slice Communications

Kate Carr

Director, Marketing
Garces

Sabrina Carter

Social Media Manager
Pennsylvania Horticultural Society (PHS)
Tom Carusona

Tom Carusona

Chief Marketing Officer
Insomnia Cookies

Ben Cathers

Global Principal Solutions Consultant
Hootsuite

Victoria Chhor

Social and Community Manager
Temple University

Chaka Cumberbatch

Social Media Marketing Manager, Stadia at Google
Google

Sarah Dawley

Senior Manager, Content
Hootsuite
Grace Dollarton

Grace Dollarton

Associate Director, Digital Strategy
Drexel University

Amy Falco

Manager, Consumer Engagement & Brand Activation
Campbell Soup Company
Elizabeth Hefner

Elizabeth Hefner, CFRE

Director of Advancement
Sunday Breakfast Rescue Mission

Najah Hooks

Senior Account Executive
Skai Blue Media
Caroline Hromy

Caroline Hromy

Senior Social Media Account Manager
Slice Communications
Stephanie Humphrey

Stephanie Humphrey

Technology & Lifestyle Contributor
ABC News
Linda Huss

Linda Huss

Director, Corporate Affairs
Endo International plc

Greg Ippolito

President and Creative Director
IMA

Audrey Kadow

Digital Marketing Coordinator
Temple University

Colleen Kendrick

Senior Lecturer at Rowan University;
Founder of Kendrick & Company

Megan Kilcullen

Assistant Director, Undergraduate Admissions
Drexel University

Thomas Kramer

Co-Founder & CEO
Measure Studio
Lauren LeChance

Lauren LaChance

Global Expansion Brand Manager – DeLeón® Tequila
Diageo

Abbey Lunney

Managing Director of the Trends and Thought Leadership Practice
The Harris Poll
Melisa Martinez

Melisa Martinez

Associate Director, Social Media Strategy
HumanCare, an IPG Health Company
Hannah Merschen

Hannah Merschen

Assistant Director, Marketing and Social Media
Drexel University
Kevin Murray

Kevin Murray

Assistant Director, Undergraduate Admissions
Drexel University

Ashley Lynne Nicole

Social Media Manager
Skai Blue Media
Mark Pappas

Mark Pappas

SVP, Growth & Innovation
CMI Media Group

Lynn Pine

Vertical Manager Health & Pharma, Global Business Solutions
TikTok

Darryl Praill

Chief Marketing Officer
Agorapulse

Sierra Quinn

Promotional Sales Manager & Team Lead
American City Business Journals

Sarah Reyes

Digital Director
Mayor’s Office of Communication for the City of Philadelphia

Jennifer Saienni

Director of Nonprofit Engagement
Spur Impact
Samantha Samayoa

Samantha Samayoa

Manager, Social Media and Employee Advocacy
Dun & Bradstreet
Tamara Scott

Tamara Scott

Digital Marketing Manager
Comcast Advertising

Matthew Slater

Senior Manager, Social Media Thought Leadership
CVS Health

Sara Smith

Digital Audience Engagement Editor
KYW Newsradio

Heather Wilson

Senior Marketing Communications Lead
Greenphire

in-person event agenda

To see the speaker session descriptions, click here to download the full schedule. 
8:00 AM: Registration Opens
8:45 AM: Opening Remarks
9:00 AM – 9:45 AM
  • Flash Talk: Pharmaceutical & Healthcare
    • Linda Huss, Endo International: Engaging Employees on Social in a Highly Regulated Industry
    • Matthew Slater, CVS Health: Leveraging Your Executives as Your Health Care Company’s Best Influencers
    • Melisa Martinez, HumanCare: Understanding Social Media’s Strategic Role in Pharma
  • Emerging Room
    • Samantha Samayoa, Dun & Bradstreet: Always Be Connecting: Empowering Salesforces to Become Brand Advocates and Subject Matter Experts on Social Media
  • Level Up Room
    • Brandi Boatner, IBM: The Woke Social Shift: Culture, Causes & Content
10:00 AM – 10:45 AM
  • Flash Talk: Food & Consumer Products
    • Amy Falco, Campbell Soup Company: So you want people to care about your food? Think outside the (packaged) box!
    • Tom Carusona, Insomnia Cookies: Baking up Delicious Moments to Create Community
    • Kate Carr, Garces Group: But First, We Brunch
  • Emerging Room: Sponsored by CMI Media Group
    • Julie Hurvitz Aliaga and Mark Pappas, CMI Media Group; Ryan Billings, Organon; and Lynn Pine, TikTok: Listen Up: Sonic Branding Matter
  • Level Up Room
    • Sarah Reyes, City of Philadelphia: Crisis Communications and Rapid Response: Cutting Through the Chaos
 
11:00 AM – 11:45 AM
  • Flash Talk: Business-to-Business Sponsored by IMA
    • Greg Ippolito, IMA: Beyond Engagement
    • Andrew Athias, Silvi Materials: B2B & Social Media
    • Heather Wilson, Greenphire: 3 Aha Learnings from the Last 3 Years
  • Emerging Room
    • Tamara Scott, Comcast Advertising: Community Building and Content Creation on a Budget
  • Level Up Room
    • Sophie Jamison, Nerf/Hasbro: Moving at the Speed of Culture: Marketing in 2022 with Nerf/Hasbro
 
12:00 PM – 12:45 PM
  •  Lunch Break
 
1:00 PM – 1:45 PM
  • Flash Talk: Media
    • Ray Boyd, The Philadelphia Inquirer: Fulfilling users’ news needs on social media while leading with empathy
    • Sara Smith, KYW Newsradio: Finding Your Social & Digital Audience
  • Emerging Room
    • Marissa Bruette, Slice Communications: When Content Drives You Mad; Going Down the Goal-Oriented Rabbit Hole
  • Level Up Room
    • Rachel Abbe, LinkedIn: 2022 B2B Trends For The Contrarian Marketer
 
2:00 PM – 2:45 PM
  • Flash Talk: Higher Education
    • Grace Dollarton, Hannah Merschen, Megan Kilcullen, and Kevin Murray, Drexel University: How Drexel Broke the Brand with TikTok
    • Colleen Kendrick, Rowan University: Crisis → Contingency. Content → Continuity.
    • Victoria Chhor and Audrey Ann Kadow, Temple University: POV: You’re a Temple 30 Under 30 Honoree
  • Emerging Room
    • Tiffany Wilson, Comcast: Customize and Optimize: Next Level Social Advertising 
  • Level Up Room
    • Ben Cathers, Hootsuite: To The Next Level…How to Leverage Employee Advocacy & Social Selling
 
3:00 PM – 3:45 PM
  • Flash Talk: Nonprofit
    • Jennifer Saienni, Spur Impact: Strengthen Individual Giving and Mobile Volunteer Ambassadors
    • Sabrina Carter, Pennsylvania Horticultural Society: Too Hot to Handle: Approaching a Passionate Audience and a Range of Sentiment on Social Media
    • Elizabeth Hefner, Sunday Breakfast Rescue Mission & Caroline Hromy, Slice Communications: From Audience to Advocate: Tips for Utilizing Social Media Marketing to Support Digital Fundraising for Nonprofits. More information here.
  • Emerging Room
    • Ashley Lynne Nicole & Najah Hooks, Skai Blue Media: Navigating Current Events and Conversations on Social Media
  • Level Up Room
    • Thomas Kramer, Measure Studio: Your Audience is a Robot: How Social Media Algorithms Analyze and Distribute Your Content with Measure Studio
 
4:00 – 4:45 PM
  • Emerging Room
    • Livestream of the virtual conference session with Chaka Cumberbatch of Google. Sponsored by Agorapulse
  • Level Up Room
    • James Gregson, The LEGO Group: Fireside Chat led by Tiffany Wilson of Comcast and Social Media Day PHL Board Member
 

Social Media Stars Awards

5:00 – 6:00 PM: Cocktail Hour

6:00 – 8:00 PM: Awards Ceremony 

virtual event agenda

To see the speaker session descriptions, click here to download the full schedule. 
10:00 AM – 10:45 PM
  • Erika Nardini, Barstool Sports
    • Fireside Chat led by Cass Bailey, CEO of Slice Communications
 
11:00 AM – 11: 45 AM
  • Sarah Dawley, Hootsuite
    • What’s Hot (or Not): Social Trends on Trial with Hootsuite
 
12:00 PM – 12:45 PM
  • Lunch Break
 
1:00 PM – 1:45 PM
  • Lauren LaChance, Diageo
    • Social Agility
 
2:00 PM – 2:45 PM
  • Carmen Collins, Wish
    • From WTF? to BFF? – How NFTs will Change Social Media Forever
 
3:00 PM – 3:45 PM
  • Abbey Lunney, The Harris Poll
    • TikTok and its Role in the Social Media Ecosystem
 
4:00 PM – 4:45 PM: Sponsored by Agorapulse
  • Chaka Cumberbatch, Google
    • Creating Psychological Safety for Gaming Social and Community Managers moderated by Darryl Praill, CMO of Agorapulse

Frequently Asked Questions

The conference will take place on Thursday, June 30th. The in-person conference will take place at Live! Casino & Hotels Philadelphia and the virtual conference will be hosted via Youtube.

The virtual sessions will be recorded and shared with all attendees. The in-person sessions will not be recorded.
Due to the limited amount of tickets available, there will be no refunds. Tickets will be allowed to be transferred.

Social Media Day PHL members receive exclusive access to discounted tickets. Click here to become a member.

For group tickets, we do offer an all-inclusive 10-ticket package for $2,000.00. If interested, send an inquiry to cass@smdayphl.com.

Attendees under the age of 21 are allowed to attend the in-person conference. However, you must be 21 or older to attend the awards ceremony and enter the casino floor. The only way to access restaurants for lunch or breaks is via the casino floor.
Yes, Live! Casino & Hotels Philadelphia is offering complimentary parking to all in-person conference attendees.
Yes, complimentary wifi will be available throughout the conference.
The conference attire is business casual. The average temperature in Philadelphia in June ranges between the low 70’s to the high 80’s. For indoors, a light jacket is recommended. Click here for the current weather
If you are interested in speaking at our conference, fill out this interest form
If your company is interested in sponsoring #SMDayPHL or one of our other programs fill out this interest form

Yes! There will be a light breakfast available during registration, lunch will be provided, as well as dinner during the Social Media Stars awards ceremony. 

Yes! We will have COVID tests available on site as well as additional masks. If you have been exposed or feel ill, please use your own discretion and err on the side of caution.

Thank you to Our Sponsors

Xfinity Communities
Temple University
IMA
CMI Media Group
Basis Technologies
PlayPlay
Agora Pulse
Slice Communications
Results Repeat
Live! Philadelphia
Keystone Outdoor Advertising
Two Robbers Seltzer
Philly Pretzel Factory
Insomnia Cookies

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