Social Media Day


Celebrating our 10 year anniversary, the 2024 Social Media Day PHL Conference will be a can’t miss event filled with our most innovative and engaging program to date! This event will be exclusively for members held on July 10th at the incredible Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia, PA.

2024 Speakers

Stay tuned for this year’s speakers. Past speakers include key representatives from Pinterest, LinkedIn, Visit Philadelphia, Adobe, X, Philadelphia Flyers, Comcast, Facebook and more!

If you’re interested or know someone who is interested in speaking, contact

Darnell Schoolfield

Darnell Schoolfield

Social Media and Marketing Manager
Mural Arts Philadelphia
Nathan Allebach

Nathan Allebach

Creative Director
Allebach Communications
Eric Cortes

Eric Cortes

Senior Director of Social
Visit Philadelphia
Farah Farag

Farah Farag

Social Media Content and Creative Manager
Visit Philadelphia
Dana Schmidt

Dana Schmidt

Chief Strategy Officer
Slice Communications
Danielle Calcagni

Danielle Calcagni

Social Media Manager
New Jersey Department of Transportation
Abby Matchett

Abby Matchett

Senior Director, Data Strategy
Jenny Fowler

Jenny Fowler

Director of Social Media Strategy
Elyssa Noblesala

Elyssa Noblesala

Senior Content Solutions Consultant
Lauren Freund

Lauren Freund

Social Media Manager
Brandi Boatner

Brandi Boatner

Manager, Digital & Advocacy Communications

#SMDayPHL 2023 agenda


10 AM: Opening Remarks

10:30 AM – 11 AM: Mastering Social Media Strategy and the Power of Visual Communication with Lauren Freund, Canva

11:10 AM – 11:40 AM: Organic Social Strategy / Impacts of Listening with Jenny Fowler, MIT

11:50 AM – 12:20 PM: Finding the Fun: Think Your Brand is Boring? Think Again! with Danielle Calcagni, New Jersey Dept. of Transportation

12:20 PM – 1:20 PM: Lunch

1:30 PM – 2 PM: De-Influencing with Brandi Boatner, IBM

2:10 PM – 2:40 PM: Panel: State of Social Media with Danny Gardner of Haleon, Nicole Heverly of Univest, Darius Merriweather of AmeriHealth New JerseyLogan Sykes Clove and Tom Carusona of Insomnia Cookies

2:50 PM – 3:20 PM: Becoming an Employee Advocate: Best Practices for Leveraging Your Presence on LinkedIn to Build Your Brand with Elyssa Noblesala, LinkedIn

3:35 PM – 4:25 PM: Keynote Speaker with Will Toms, Rec Philly (Open to Comcast employees)

4:25 PM – 4:30 PM: Closing Remarks

4:30 PM: Happy Hour and Networking


Breakout Room

10:30 AM – 11 AM: Calendar Your KPIs (Why Monthly Reports are Slowing You Down) with Dana Schmidt, Slice Communications

11:10 AM – 11:40 AM: Influencer Marketing with Farah Farag & Eric Cortes, Visit Philly

11:50 AM – 12:20 PM: Taking Your Data Strategy To the Next Level with Abby Matchett, Bounteous

12:20 PM – 1:20 PM: Lunch

1:30 PM – 2 PM: Vertical Video Content with Nathan Allebach, Allebach Communications

2:10 PM – 2:40 PM: AI in Social Media with Kyle Monson, Codeword

2:50 PM – 3:20 PM: Community Management & Engagement with Darnell Schoolfield, Mural Arts

Frequently Asked Questions

In 2020, Social Media Day PHL became an independent 501(c)3 nonprofit organization supported by members. It is vital to the Board of Directors that the organization is really focused on our social media, digital marketing, and communications community year-round, not just for the one-day conference.

By making the conference for members only, we hope to facilitate true community building and engagement year. In addition, the conference price includes a membership as an added benefit. We hope this makes it easy for you to join us at this year’s conference while also benefiting the community for the rest of the year.

The conference will take place on Thursday, July 10th at the Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia, PA. Thanks to our presenting sponsor, Comcast, we will be able to provide a live stream of the conference main stage for all our members who cannot make it in person.

Members get several benefits throughout the year:

  • Participation in the Co-Mentoring Connect
  • Ability to nominate yourself or others for the Social Media Day PHL Awards
  • Discounts and access to free events throughout the year
  • Reciprocal discounts to events hosted by partnering organizations

Check out this sample email you can send to your boss!

Dear _(boss)_,

I’d like your approval to become a member of Social Media Day PHL and attend the annual conference on July 10th, 2024 at the Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia.

The conference is the most prominent gathering of communications professionals in the Philadelphia area, and this year’s event is members-only.

I sincerely appreciate opportunities to grow as a professional in our company, and I’m very excited about this conference because:

  • There’s an impressive line-up of social media, marketing, and communications leaders who will discuss insights, opportunities, and strategies that will positively impact our team.
  • Hands-on workshops will give me an opportunity to learn new tools and techniques and improve my skills right away,
  • Social media platforms and best practices are constantly changing. I feel it’s important to stay on top of what’s new, what’s possible, and what’s next.

By becoming a member of Social Media Day PHL, not only will I be able to attend the conference, but I’ll also get access to exclusive programs, workshops, and a community of social media, communications, and digital marketing professionals at every level. I’d be happy to share relevant information with other team members and departments from the conference and the other programs offered throughout the year. 

I’d kindly appreciate your consideration. I couldn’t be more excited to attend the conference and join this community of professionals. I’m certain that it’s a good investment in training for me and our entire team.

Thank you for your time.

Yours truly _Employee’s Name_

Memberships will last from annual conference to annual conference. When you sign up, your membership is effective starting on July 10th (or thereabouts) and ends the day before the following year’s annual conference. You can renew your membership any time for the upcoming year, beginning the same day as the annual conference.

Program will be announced soon!

Yes! As an added benefit of your membership, you will get to experience the Universal Sphere during Social Media Day, either during the lunch break or at the end of the day. Learn more about it here:
In order to attend this event and enter the Ralph J. Roberts Forum in the Comcast Technology Center, you must be a member of the Social Media Day PHL community. The general public will not be able to participate.
There are Social Media Day PHL Conference Membership discounts available to members of our partner organizations. If you are a member of any of these organizations, please contact them to get your discount code.
Membership is not transferable but we do offer a live stream you will be able to access. You will also retain all the other member benefits throughout the year.
Unfortunately, no. Your membership belongs to you and you alone.

Comcast will also be recording the main stage sessions and all members will have access to the library of video content after the event.

Since attendance is based on membership, there will be no refunds.

Yes! Comcast will provide free WiFi for all attendees.

The conference attire is business casual. The average temperature in Philadelphia in June ranges between the low 70’s to the high 80’s. For indoors, a light jacket is recommended. Click here for the current weather
If your company is interested in sponsoring #SMDayPHL or one of our other programs fill out this interest form

We will have tea, coffee, and other drinks available all day.*

Lunch will be provided in the middle of the day.

There will also be snacks and refreshments during happy hour, immediately following the keynote.

*If you need a bite before the conference starts, stop by Vernick Coffee just outside the turnstiles in the lobby of the Comcast Technology Center.

Interested in being a #SMDAy 2024 Sponsor?

Xfinity Communities
Temple University
CMI Media Group
Basis Technologies
Agora Pulse
Slice Communications
Results Repeat
Live! Philadelphia
Keystone Outdoor Advertising
Two Robbers Seltzer
Philly Pretzel Factory
Insomnia Cookies

Stay Engaged

Make Every Day Social Media Day

If you enjoy everything that #SMDayPHL offers, then experience those benefits year round with a Social Media Day PHL membership! Participate in exclusive industry workshops and programs with colleagues of all skill levels in a community that nourishes professional growth, development and partnerships.

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