Social Media Day

#SMDAYPHL 2025

Celebrating our 11 year anniversary, the 2025 Social Media Day PHL Conference will be a can’t miss event filled with our most innovative and engaging program to date!

This event will be exclusively for members held on July 10th at the incredible Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia, PA.

2025 Speakers

Stay on the look out as we continue to announce our fantastic speaker lineup! We can’t wait to show you what’s in store for this year’s conference.

Cheldin Barlatt Rumer

CEO/Executive Producer/Host
THIS IS IT NETWORK

Matthew Ray

Chief Creative Officer
ChatterBlast Media

Anna Greenwald

Founder/CEO
On the Goga

Jarreau Freeman

Senior Digital Communications Manager
Delaware River Waterfront Corporation

Beth Brodovsky

President
Iris Creative

Kristine Castoria

Sr. Social Media Specialist
Amtrak

James Gregson

VP, Brand & Creative
Consultant

Farah Stacy Vogel

Senior Manager of Social Content & Strategy
Visit Philadelphia

Leo Manning

Director, Strategic Communications
Center City District

Mike Allton

Chief Storyteller
Agorapulse

Hilary Kissinger

Senior Social Media Producer
WHYY

Jessica Repici

VP, Marketing and Communications
Athena Global Advisors

Kim Ahrens

Senior Social Media Manager
Philadelphia Union

Julie Vilanova

Director, Social Media
Philadelphia 76ers

Erin Lavella

Associate Director of Paid Social
160over90

Kyle Stein

Senior Marketing Project Manager
Visit Philadelphia

Carmen Collins

Director of Social Media
Generac

Missy Perez

Director, Marketing Content
Philadelphia Phillies

Paige Walker

Associate Manager, Consumer Insights
The Hershey Company

Eric Cortes

Senior Director of Social
Visit Philadelphia
Dana Schmidt

Dana Schmidt

Chief Strategy Officer
Slice Communications
Lauren Freund

Lauren Freund

Social Media Manager
Canva

Tiffany Wilson

AVP, Digital & Social Communications
Comcast

Andrew Athias

Marketing and Brand Strategy Manager
Saint Rocco’s Treats and “The Reese’s Guy”

#SMDayPHL 2025 agenda At a glance

MAIN STAGE

10:10 AM – 10:25 AM: Opening Remarks
Tiffany Wilson, Comcast
Maggy Wilkinson, Athena Global Advisors

10:30 AM – 11 AM: Speaker Discussion
Posting Through the Noise: Strategically Showing Up With Intention
Lauren Freund, Canva

11:10 AM – 11:40 AM: Speaker Discussion
The Comment Section: Your Insights Goldmine
Paige Walker, The Hershey Company

11:50 AM – 12:20 PM: Sports Panel
Beyond the Game: The Evolving Landscape of Sports Social Media
Julie Vilanova, Philadelphia 76ers
Missy Perez, Philadelphia Phillies
Kimberly Ahrens, Philadelphia Union
Jessica Repici (moderator), Athena Global Advisors

12:20 PM – 1:20 PM: Lunch

1:30 PM – 2:00 PM: 2026 Panel
Leo Manning, Center City District
Jarreau Freeman, Delaware River Waterfront Corporation
Matthew Ray, Chatterblast
Eric Cortes, Visit Philadelphia

2:10 PM – 2:40 PM: AI Panel
How Marketing + Communications Professionals Are Making AI Work (Without Losing the Plot)
Dana Schmidt, Slice Communications
James Gregson
Beth Brodovsky, Iris Creative

2:50 PM – 3:20 PM: Speaker Discussion
Reclaiming Wellbeing in the Digital Hustle
Anna Greenwald – On the Goga

3:30 PM – 4:00 PM: Keynote Speaker
Building a Bold Brand in the Digital Age
Cheldin Barlatt Rumer – THIS IS IT NETWORK

4:05 PM – 4:15 PM: Closing Remarks
Tiffany Wilson, Comcast

4:30 PM – 6:30 PM:
Happy Hour and Networking

 

 Breakout Room

10:30 AM – 11:00 AM: Speaker Discussion
The Anti-Boring B2B Social Playbook: A Live Workshop
Andrew Athias, Saint Rocco’s Treats

11:10 AM – 11:40 AM: Lightning Round
300x the Results, Same Budget: Your Paid Social Wake-Up Call
Kristine Castoria, Amtrak
Erin Lavella, 160over90

11:50 AM – 12:20 PM: Speaker Discussion
Accessibility & Social Media
Hilary Kissinger, WHYY

12:20 PM – 1:20 PM: Lunch

1:30 PM – 2:00 PM: Speaker Discussion
The Marketing Funnel is Dead – What Now?
Carmen Collins, Generac

2:10 PM – 2:40 PM: Fireside Chat
DMs to Data: How Smart Social Managers Handle It All 
Mike Allton, Agorapulse
Brooke Sellas, B Squared Media

2:50 PM – 3:20 PM: Philly Chat
Bird Calls & Bold Moves: Turning City Pride Into Social Buzz
Eric Cortes and Kyle Stein, Visit Philadelphia

 

Frequently Asked Questions

In 2020, Social Media Day PHL became an independent 501(c)3 nonprofit organization supported by members. It is vital to the Board of Directors that the organization is really focused on our social media, digital marketing, and communications community year-round, not just for the one-day conference.

By making the conference for members only, we hope to facilitate true community building and engagement year. In addition, the conference price includes a membership as an added benefit. We hope this makes it easy for you to join us at this year’s conference while also benefiting the community for the rest of the year.

The conference will take place on Thursday, July 10th at the Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia, PA. Thanks to our presenting sponsor, Comcast, we will be able to provide a live stream of the conference main stage for all our members who cannot make it in person.

Members get several benefits throughout the year:

  • Participation in the Co-Mentoring Connect
  • Ability to nominate yourself or others for the Social Media Day PHL Awards
  • Discounts and access to free events throughout the year
  • Reciprocal discounts to events hosted by partnering organizations

Check out this sample email you can send to your boss!

Dear [Boss],

I’d like your approval to become a member of Social Media Day PHL and attend the annual conference on July 10th, 2025 at the Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia.

The conference is the most prominent gathering of communications professionals in the Philadelphia area, and this year’s event is members-only.

I sincerely appreciate opportunities to grow as a professional in our company, and I’m very excited about this conference because:

  • There will be an impressive line-up of social media, marketing, and communications leaders who will discuss insights, opportunities, and strategies that will positively impact our team.
  • Hands-on workshops will give me an opportunity to learn new tools and techniques and improve my skills right away,
  • Social media platforms and best practices are constantly changing. I feel it’s important to stay on top of what’s new, what’s possible, and what’s next.

By becoming a member of Social Media Day PHL, not only will I be able to attend the conference, but I’ll also get access to exclusive programs, workshops, and a community of social media, communications, and digital marketing professionals at every level. I’d be happy to share relevant information with other team members and departments from the conference and the other programs offered throughout the year. 

I’d kindly appreciate your consideration. I couldn’t be more excited to attend the conference and join this community of professionals. I’m certain that it’s a good investment in training for me and our entire team.

Thank you for your time.

Yours truly [Employee’s Name]

Memberships will last from annual conference to annual conference. When you sign up, your membership is effective starting on July 10th (or thereabouts) and ends the day before the following year’s annual conference. You can renew your membership any time for the upcoming year, beginning the same day as the annual conference.

The full program will be announced shortly.

Yes! The Universal Sphere is open year-round, and free to
everyone. Learn more about it here: https://comcastcentercampus.com/universal-sphere/

In order to attend this event and enter the Ralph J. Roberts Forum in the Comcast Technology Center, you must be a member of the Social Media Day PHL community. The general public will not be able to participate.

There are Social Media Day PHL Conference Membership discounts available to members of our partner organizations. If you are a member of any of these organizations, please contact them to get your discount code.

Membership is not transferable but we do offer a live stream you will be able to access. You will also retain all the other member benefits throughout the year.

Unfortunately, no. Your membership belongs to you and you alone.

Comcast will also be recording the main stage sessions and all members will have access to the library of video content after the event.

Since attendance is based on membership, there will be no refunds.

Yes! Comcast will provide free WiFi for all attendees.

The conference attire is business casual. The average temperature in Philadelphia in July ranges between the low 70’s to the high 80’s. For indoors, a light jacket is recommended. Click here for the current weather

If your company is interested in sponsoring #SMDayPHL or one of our other programs fill out this interest form

We will have tea, coffee, and other drinks available all day.*

Lunch will be provided in the middle of the day.

There will also be snacks and refreshments during happy hour, immediately following the keynote.

*If you need a bite before the conference starts, stop by Vernick Coffee just outside the turnstiles in the lobby of the Comcast Technology Center.

thank you to our #SMDAy corporate partners

Athena_Inline Primary Logo_Full Color_RGB
Comcast_logo
Agora Pulse
Slice-logo-reverse-rgb-1200
pendulum-logo
Tito's Logo

Stay Engaged

Make Every Day Social Media Day

If you enjoy everything that #SMDayPHL offers, then experience those benefits year round with a Social Media Day PHL membership! Participate in exclusive industry workshops and programs with colleagues of all skill levels in a community that nourishes professional growth, development and partnerships.

Already a member? Login