Social Media Day
The 2023 Social Media Day PHL Conference will be the most innovative program we’ve hosted to date. In our 9th year, the conference has grown in size, reputation, and quality. For the first time ever, the event will be exclusively for members. It will be held at the incredible Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia, PA.
#SMDayPHL 2023 agenda
10 AM: Opening Remarks
10:30 AM – 11 AM: Mastering Social Media Strategy and the Power of Visual Communication with Lauren Freund, Canva
11:10 AM – 11:40 AM: Organic Social Strategy / Impacts of Listening with Jenny Fowler, MIT
11:50 AM – 12:20 PM: Finding the Fun: Think Your Brand is Boring? Think Again! with Danielle Calcagni, New Jersey Dept. of Transportation
12:20 PM – 1:20 PM: Lunch
1:30 PM – 2 PM: De-Influencing with Brandi Boatner, IBM
2:10 PM – 2:40 PM: Panel: State of Social Media with Danny Gardner of Haleon, Nicole Heverly of Univest, Darius Merriweather of AmeriHealth New Jersey, Logan Sykes Clove and Tom Carusona of Insomnia Cookies
2:50 PM – 3:20 PM: Becoming an Employee Advocate: Best Practices for Leveraging Your Presence on LinkedIn to Build Your Brand with Elyssa Noblesala, LinkedIn
3:35 PM – 4:25 PM: Keynote Speaker with Will Toms, Rec Philly (Open to Comcast employees)
4:25 PM – 4:30 PM: Closing Remarks
4:30 PM: Happy Hour and Networking
10:30 AM – 11 AM: Calendar Your KPIs (Why Monthly Reports are Slowing You Down) with Dana Schmidt, Slice Communications
11:10 AM – 11:40 AM: Influencer Marketing with Farah Farag & Eric Cortes, Visit Philly
11:50 AM – 12:20 PM: Taking Your Data Strategy To the Next Level with Abby Matchett, Bounteous
12:20 PM – 1:20 PM: Lunch
1:30 PM – 2 PM: Vertical Video Content with Nathan Allebach, Allebach Communications
2:10 PM – 2:40 PM: AI in Social Media with Kyle Monson, Codeword
2:50 PM – 3:20 PM: Community Management & Engagement with Darnell Schoolfield, Mural Arts
Frequently Asked Questions
In 2020, Social Media Day PHL became an independent 501(c)3 nonprofit organization supported by members. It is vital to the Board of Directors that the organization is really focused on our social media, digital marketing, and communications community year-round, not just for the one-day conference.
By making the conference for members only, we hope to facilitate true community building and engagement year. In addition, we priced the Conference Membership at $249, one dollar less than the 2022 conference ticket price of $250, so you get the conference at the same price with the membership as an added benefit. We hope this makes it easy for you to join us at this year’s conference while also benefiting the community for the rest of the year.
The conference will take place on Thursday, June 29th at the Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia, PA. Thanks to our presenting sponsor, Comcast, we will be able to provide a live stream of the conference main stage for all our members who cannot make it in person.
Members get several benefits throughout the year:
- Participation in the Co-Mentoring Connect
- Ability to nominate yourself or others for the Social Media Day PHL Awards
- Discounts and access to free events throughout the year
- Reciprocal discounts to events hosted by partnering organizations
Check out this sample email you can send to your boss!
I’d like your approval to become a member of Social Media Day PHL and attend the annual conference on June 29, 2023 at the Ralph J. Roberts Forum in the Comcast Technology Center in Philadelphia.
The conference is the most prominent gathering of communications professionals in the Philadelphia area, and this year’s event is members-only.
I sincerely appreciate opportunities to grow as a professional in our company, and I’m very excited about this conference because:
- There’s an impressive line-up of social media, marketing, and communications leaders who will discuss insights, opportunities, and strategies that will positively impact our team.
- Hands-on workshops will give me an opportunity to learn new tools and techniques and improve my skills right away,
- Social media platforms and best practices are constantly changing. I feel it’s important to stay on top of what’s new, what’s possible, and what’s next.
By becoming a member of Social Media Day PHL, not only will I be able to attend the conference, but I’ll also get access to exclusive programs, workshops, and a community of social media, communications, and digital marketing professionals at every level. I’d be happy to share relevant information with other team members and departments from the conference and the other programs offered throughout the year. It truly is a great value at $249.
I’d kindly appreciate your consideration. I couldn’t be more excited to attend the conference and join this community of professionals. I’m certain that it’s a good investment in training for me and our entire team.
Thank you for your time.
Yours truly _Employee’s Name_
Comcast will also be recording the main stage sessions and all members will have access to the library of video content after the event.
Since attendance is based on membership, there will be no refunds.
Yes! Comcast will provide free WiFi for all attendees.
Make Every Day Social Media Day
If you enjoy everything that #SMDayPHL offers, then experience those benefits year round with a Social Media Day PHL membership! Participate in exclusive industry workshops and programs with colleagues of all skill levels in a community that nourishes professional growth, development and partnerships.