Eric Cortes is a seasoned professional with over a decade of experience in communications and marketing. His career has been marked by a strong track record of successfully executing national marketing strategies, overseeing content planning, social engagement monitoring, data analysis, and staying at the forefront of digital campaign trends. Cortes has consistently demonstrated his ability to enhance brand engagement with target audiences and to provide invaluable social media guidance to key stakeholders. Currently, he holds the position of Senior Director of Social at Visit Philadelphia, where he takes charge of both organic, paid and influencer strategies.
Throughout his career, Cortes has executed comprehensive marketing, public relations, and social media strategies for a diverse range of industries. Notable organizations in his portfolio include VISIT PHILADELPHIA (2008-2011), Hobsons/PowerSchool, Atlantic City Alliance, American Diabetes Association, National Cancer Institute, Amtrak, and more. His remarkable contributions were particularly evident in his role on the 2020 Census campaign, which was recognized by Twitter as the “Best campaign for pivoting when it counts,” and played a pivotal role in encouraging the Hispanic community to complete their census forms.
In recognition of his outstanding work and contributions, Eric Cortes has received prestigious awards, underscoring his influence and dedication. In 2010, he was honored as one of the “Delaware Valley’s Most Influential Latinos” at an event organized by the Philadelphia Multicultural Affairs Congress and Impacto Latin Newspaper. In 2011, he further solidified his reputation in the industry by earning the Hispanic Professional of the Year Award, one of the esteemed Excelencia Hispanic Business Awards presented annually by the Greater Philadelphia Hispanic Chamber of Commerce.
In addition, Eric Cortes has recently received two notable accolades in 2023. He was recognized as one of the “2023 Philadelphia Forty Under 40” by City and State, highlighting his continued impact in the field of communications and marketing. Furthermore, he was also honored as one of the five Colombians celebrated by El Sol Latino Newspaper, showcasing his ongoing contributions to Philadelphia’s Latino community and beyond. Eric Cortes continues to excel in his field and remains a prominent figure in the industry.
Eric’s work in Visit Philadelphia garnered his team two Social Media Marketing Awards presented by The Social Shake-Up for Best Year-Round Instagram Presence and Best Mid-Tier Influencer Campaign. His team also took home the Best Social Media Enabled PR Campaign at the 2023 Social Media Masters PHL Awards presented by Social Media Day PHL.
Eric Cortes holds a bachelor’s degree in journalism from Temple University and a master’s degree in Writing Studies from St. Joseph’s University. His commitment to professional growth is evident through his completion of a graduate certificate in Professional Writing at Old Dominion University in the fall of 2019.
