Darnell Schoolfield is a visionary and creative go-to in the arts, culture, and non-profit sectors. He is the Social Media and Marketing Manager at Mural Arts Philadelphia, the nation’s largest public art program.
With a background in creative writing, design, videography, and music journalism, he brings a unique skillset managing the organization’s external digital communications, content creation and marketing, and social media presence.
In 2018, Darnell became the first Digital Content Creator for the Delaware River Waterfront Corporation overseeing videography, copywriting, digital strategy, and content creation for parks such as Spruce Street Harbor Park, Penn’s Landing, Cherry Street Pier, Race Street Pier, Blue Cross RiverRink, and the Delaware River Waterfront. In 2021, he co-founded Art From the Heart Gallery, Philadelphia’s first-ever NFT Art Gallery, as reported on BillyPenn.com, sparking an innovative change in the crypto art scene, focused on providing access to ownership in digital assets. To date, Schoolfield delivers creative direction to multidisciplinary artists, creates independent and organizationally backed digital programming, facilitates panel discussions, and curates galleries and exhibitions throughout the tri-state area, giving voice to historically shutout artists.
As a native Philadelphian, Darnell is dedicated to community engagement while serving on and co-organizing Philadelphia Contemporary’s Rising Wing advisory group. He is also a member and co-founder of SupaIceCold Productions, an independent audio and media production company founded in 2011.