Guest Speaker

Sarah Dawley

Senior Manager, Content
Hootsuite
As the Senior Manager of Content at Hootsuite Sarah leads the research and analysis of Hootsuite’s global trends report. She brings over a decade of experience in strategy and copywriting, and was a social media manager for some of Canada’s largest media organizations prior to joining Hootsuite. Sarah manages Hootsuite’s in-house team of copywriters and content creators, defining and articulating how social media is impacting brands, marketers and consumers.