Guest Speaker

Sara Smith

Digital Audience Engagement Editor
KYW Newsradio

Sara Smith joined KYW Newsradio in September, 2021 as the Digital Audience Engagement Editor.

In her role at KYW Newsradio, Sara works across departments to develop and implement social and audience development and engagement strategies for digital content. She recently worked on the launch of The Jawncast, Philadelphia’s daily local news podcast.

Prior to KYW, Sara spent 6 years as the social media editor at NBC10/Telemundo 62 where she managed strategy for all social platforms and was an integral part of launching NBC10’s integration show, Philly Live in 2019. She has been recognized for her work in integration, digital journalism and social media, winning a regional Emmy as well as regional and national Edward R. Murrow awards.

Sara is originally from the Pittsburgh area, but now resides in West Chester with her husband, 2 kids, cat and 110lb goldendoodle, Buzz.