Guest Speaker

Samantha Samayoa

Samantha Samayoa

Manager, Social Media and Employee Advocacy
Dun & Bradstreet

Sam has been working in social media for over 6 years focusing on B2B brands. She currently works for Dun & Bradstreet where she manages the company’s organic presence on social media as well as the employee advocacy program. At the beginning of her career, she was asked to help a sales executive learn how to post on LinkedIn. One of the posts she helped him create resulted in one of the largest deals the company made that year. Since then, she has trained hundreds of employees at all seniority levels to use social media to share their enthusiasm for the brand and establish themselves as thought leaders in the industry.

Sam currently lives in Easton, PA with her husband Carlos, 2.5 year old son Gio, and a Yorkie named Stitch.