Matthew is a passionate and driven communications specialist who has over 8 years of experience in fashion, cosmetics, and consumer goods from start-ups to established brands. Currently, leads CVS Health’s Enterprise social media thought leadership program, which is the strategy and development arm helping the company’s top executives build their social media ecosystems from content creation, channel management to analytics and measurement.
In his previous role at PepsiCo, Matthew helped build the company’s executive social media center of excellence, in addition to directly supporting their Global CEO, doubling his following within the year. Prior to that at ED Ellen DeGeneres, Ellen’s lifestyle brand, Matthew focused on building the brand’s social strategy from its initial launch in 2015 to an engaging multi-channel platform for its consumer, licensees, retailers, and employees to tell the story of Ellen as a designer and businesswoman.
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