Greg Ippolito is the president and creative director at IMA, a B2B digital agency. A 25-year veteran, Greg has developed award-winning campaigns and marketing strategies for clients as varied as Hyundai, Shire Pharmaceuticals, Sony Electronics and the University of Pennsylvania. He holds an M.Ed. in Educational Psychology from Temple University; speaks at various industry events about the customer experience in the digital age; and is a contributor to publications including AdWeek, Marketing Daily, Technically Philly and CMO.com. Greg lives in Blue Bell with his wife and two daughters and enjoys writing, reading, music and his beloved Philadelphia 76ers (no matter what).