Liz is the Scaled Marketing lead on Twitter’s Global Business Marketing team, overseeing integrated marketing campaigns and activations to inspire and educate the brand’s Fortune 500 advertising partners. Prior to joining Twitter, Liz led Campaign Strategy at Macy’s, where she managed the brand’s holiday, seasonal fashion and wedding registry campaigns. Before Macy’s, Liz worked in Consumer Marketing at Martha Stewart Omnimedia managing the end-to-end customer experience across the brand’s print and digital magazines. Liz earned a Bachelor’s degree in Business Administration and Marketing at Elon University in North Carolina.
Joining the Board of Social Media Day PHL was an easy decision for Liz after attending the organization’s flagship event as a speaker last year. The thoughtful programming, diverse perspectives and extensive learning opportunities are endless and Liz looks forward to helping shape those efforts in 2021.
According to Liz, “it can be difficult to navigate the complex and ever-evolving digital marketing industry. By joining the Board of Social Media Day PHL, I hope to provide guidance and inspiration to my peers on our shared journey of continuous learning.”