2021 Attendee Details


Registration is open here!

The week of the conference, you will be sent information for accessing the conference. Access emails will be sent daily, with the last one being sent the morning of the event. 


We look forward to sharing ideas and inspiration at #SMDayPHL. Throughout the day, please use this hashtag as you post about the conference, and tag us on Twitter @smdayphl and on Instagram @smdayphl.


  • Flash Talks: blocks of 3, 14-minute sessions focused on specific campaigns and stories, followed by a few minutes of audience Q&A
  • General Sessions: 45-minute sessions led by industry thought leaders

Each purchase of a #SMDayPHL ticket will give you the opportunity to also purchase:

In Person Networking Event:

Available as an add-on for $50 and includes access to an in person networking event on Wednesday June 30th, from 6pm-8pm at The Navy Yard. Tickets include food and drinks from local breweries, the chance to meet with top industry experts, and more! The event will be following all guidelines and protocols from the City of Philadelphia for outdoor events.

Membership Opportunity:

Available as an additional add on for $50- includes a year long membership with #SMDayPHL. This will provide you exclusive access to year long workshops hosted by industry leaders and access to our Co-Mentoring Connect Program.

**To gain access to any of the add-ons, you must purchase a ticket to the virtual event.

@SMDayPHL Feed

2021 Speakers

In the past, we’ve featured local and national speakers from around the country. Stay tuned for announcements as we start revealing our stellar lineup!

Brandi Boatner

Social and Influencer Communications Lead, Global Markets


@thinkbluepr, @ibm

Carmen Shirkey Collins

Sr. Social Media & Talent Brand Manager


@cshirkeycollins, @WeAreCisco

Danny Gardner

Social Intelligence Lead, US Digital Analytics

GlaxoSmithKline (GSK)

@Data_Danny_11, @GSKUS

Ken Gibbs, Jr.

Global Head, Social Media Marketing


@kengibbsjr, @spotify

Josh Graham

Head of Product Specialists

Meltwater Americas


Julie Hurvitz Aliaga

Senior Vice President, Social Media

CMI Media Group


Liz Lenahan

Global Business Marketing


@liz_len, @Twitter

Jennifer Mangold

Director, Global Social Media



Santi Pochat

Head, Social Lab


@sapochat, @Google

Katheryn Rodriguez

Social Media & Influencer Partnerships Manager

Lafayette 148 New York Global


Melony Roy

Director of Digital News


@MelonyRoy, @whyy

Peter Weinberg

Peter Weinberg

Global Lead, The B2B Institute


Larry Abrams

Founder/Executive Director



Amanda Arevalo

Integrated Marketing Manager



Andrew Athias

Influencer / Social Media & Digital Marketing Coordinator

The Reese's Guy


Jimmy Beck

Manager, Social Media


@theJBECK, @Arbys

Conrad Benner




Tori Boos

Director of Marketing

Four Seasons Hotel Philadelphia at Comcast Center


Karie Dorrance

Client Partner


@kariedorrance, @reddit

Elea Feit

Associate Professor of Marketing

Drexel University's LeBow College of Business

@eleafeit, @DrexelUniv

Chantelle Fitzgerald


Mindset Strategies

@Chantelle_Fitz, @mindsetstratllc

Marion Leary

Director of Innovation

University of Pennsylvania’s School of Nursing

@marionleary, @PennNursing

Zelly Lodin

Senior Corporate Communications Consultant

Delta Dental of California


Leslie Mac

Communications Director

The Frontline

@LeslieMac, WeJoinFrontline

Jonah Martinson

Director, Content Strategy

Digitas Health


Veronica McKee

Vice President of Marketing

The Haverford Trust Company

Ejolee Mitchell

Social Media Director

National Domestic Workers Alliance


Daniel Moise

Director Of Communications & Engagement

Virtua Health

@TheDanielMoise, @VirtuaHealth

Ijeoma Love Obiajulu

Senior Business Manager



Rakia Reynolds

Founder & Executive Officer

Skai Blue Media

@RakiaReynolds, @skaibluemedia

Patty Ryan

VP, Paid Social Media

Publicis Health Media


Melissa Shusterman

Global Marketing Measurement Head/Product Owner


@MelShust, @Vanguard_Group

Kaiti VanArsdale

Associate Director of Paid Social

Publicis Health Media


Jimmy White IV

Operations Manager


Tiffany Wilson

Senior Director of Digital & Social Communications


@ContenTiff, @Comcast

Andrew Zwarych

Senior Digital Strategist

Philadelphia Union

@azwarych, @PhilaUnion

Cassandra Bailey

Cassandra Bailey


Slice Communications


Kyle Huff

Social Media Specialist


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2021 Conference Schedule

Soon to be packed with high quality content, just for you.

Sessions will be broken down into two tracks: General Sessions and Flash Talks.

Day 1 on June 30th, 2021 will feature nine 45-minute general sessions led by industry thought leaders, while Day 2 on July 1st, 2021 will feature twenty-seven 14-minute flash talks broken into 9 blocks.

Click on any session to see a brief description of the topic.

*Please note that schedule is currently being planned., and our schedule is subject to change.

Day 1

General Sessions

1:00 pm

Main Stage 1

Innovating and Influencing with Twitter featuring Liz Lenahan, Twitter, and Julie Hurvitz Aliaga, CMI Media Group

Sponsored by CMI Media Group

Main Stage 2

Danny Gardner, GSK & Josh Graham, Meltwater

Sponsored by Meltwater

Main Stage 3

Brandi Boatner, IBM

2:00 pm

Main Stage 1

Peter Weinberg, LinkedIn

Main Stage 2

360 Approach to Super Bowl Success on Social Media featuring Jennifer Mangold, Indeed

Main Stage 3

Katheryn Rodriguez, Lafayette 148

3:00 pm

Main Stage 1

Empathy > Authenticity + 4 Ways to Get Better Results by Understanding Your Audience featuring Carmen Collins, Cisco

Main Stage 2

Ken Gibbs, Jr., Amazon, and Melony Roy, WHYY

Main Stage 3

Santi Pochat, Google

Day 2

Flash Talk Sessions

9:00 am

Flash Talk Room 1

Influencer Marketing Flash Talks:
– Verified: Nurses as Social Media Influencers featuring Marion Leary, University of Pennsylvania’s School of Nursing
– Conrad Benner, StreetsDept.com
– Amanda Arevalo, Facebook

Flash Talk Room 2

Professional Development Flash Talks:
– Chantelle Fitzgerald, Mindset Strategies
– Ijeoma Love Obiajulu, MPH, Nordstrom
– Jimmy White IV, Prologis, & Melisa Martinez, Cognizant

Flash Talk Room 3

Nonprofit Marketing Flash Talks:
– Becoming a Leader in the Field: Advancing a Nonprofit Through Social Media featuring Larry Abrams, BookSmiles
– Ejolee Mitchellm, National Domestic Workers Alliance
– The Franklin Institute

10:00 am

Flash Talk Room 1

Marketing Analytics Flash Talks:
– Andrew Zwarych, Philadelphia Union
– Linkfluence
– Melissa Shusterman, Vanguard

Flash Talk Room 2

Diversity & Inclusion Flash Talks:
– Meeting This Media Moment featuring Leslie Mac, the Frontline
– Voice Your Values: How to create a Diversity and Inclusion content strategy that’s right for your brand featuring Zelly Lodin, Delta Dental Insurance
– Albert Lee, the City of Philadelphia

Flash Talk Room 3

Emerging Channels Flash Talks:
– Chocolate, Concrete, and Content (Oh My!) featuring Andrew Athias, the Reese’s Guy
– How Arby’s Turned a TikTok into a National Menu Item featuring Jimmy Beck, Arby’s
– Reddit: Giving Your Customers What They Want featuring Ryan Burchinow, CMI Media Group and Karie Dorrance, Reddit

11:00 am

Flash Talk Room 1

Paid Social Advertising Flash Talks:
– Tiffany Wilson, Comcast
– Everything You Should’ve Learned in School about Digital Advertising featuring Elea Feit, Drexel
– One Brief, One Team featuring Patty Ryan & Kaiti VanArsdale, Publicis Health Media, and Jonah Martinson, Digitas Health

Flash Talk Room 2

Crisis and Issues Management Flash Talks:
– Daniel Moise, Virtua
– Tori Boos, the Four Seasons
– Rakia Reynolds, Skai Blue Media

Flash Talk Room 3

Content Strategy & Development Flash Talks:
– The Power of TikTok featuring Dupe Aleru, Davi Creative LLC
– Veronica McKee, The Haverford Trust Company
– Marissa Bruette, Slice Communications

2021 Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation. More sponsors for 2020 are to be announced later.

Interested in learning how your company can get involved in Social Media Day 2021?

Learn More