Thursday June 28, 2018

Albert Lee is the Digital Content Manager for the Office of the City Representative focusing on highlighting the people, places, and events that make the City of Philadelphia a world-class destination. He is also the person behind the lens of @urphillypal, a popular Philly – based Instagram page. Albert lives on a diet of pho and chocolate covered pretzels.

Ashley Sasnett is the New Media and Social Engagement Manager at Porsche Cars North America headquartered in Atlanta, Georgia. She enjoys her position as a brand storyteller immensely and uses her diverse background and communication skills to galvanize enthusiasts, energize her stakeholders and fully develop the reciprocal storytelling capabilities of social media for Porsche.

Having worked solely in social and digital content for the past decade (on both the agency and client-side), there is nothing she loves more than collaboration, building out strategies that deliver value, and the occasional moon shot.

Brad is the Creative Strategy Lead for Pinterest’s West creative team, where he works with top agencies and brands to create lighthouse ad campaigns on and off the platform. Before joining Pinterest, Brad led creative strategy at Target for Style (fashion, beauty, home and design partnerships). Prior to Target, Brad worked in publishing and content marketing for HISTORY and MLB. A Green Bay native (go Packers!), Brad is currently saving ideas about his next outdoor adventure, ideas to tire out an active toddler and container gardening how-to’s.

Since joining TE Connectivity in 2014, Brynn has played a key role in managing the strategy and activation for TE’s strategic partnerships, brand campaigns, and social media program. As Social Media Lead, Brynn oversees TE’s global social media program including organic, paid, and engagement, to leave people smarter, more inspired, and better connected to TE.

Tom Stanley is a Public Relations / Social Media Manager for the Penn Museum, where he coordinates a variety of communications-related initiatives including social, email marketing, and photography. He works to promote the exhibitions, international collections, public programs, and groundbreaking research of this world-renowned archaeology and anthropology museum.

Previously, Tom has worked as a public relations associate for PUNCH Media, and as a contributor to local tourism publication Where Philadelphia. He holds a B.A. in Broadcasting from Susquehanna University in Selinsgrove, PA, and is currently enrolled in the Master of Liberal Arts program at the University of Pennsylvania.

In his spare time, Tom serves as a Board Member-at-Large for Museum Council of Philadelphia, a volunteer-based organization dedicated to supporting arts and culture in the Philadelphia region. He is also a member of the marketing committee for Morris Arboretum of the University of Pennsylvania, a historic public garden and educational institution in Chestnut Hill. He loves running and public art, and is the unattributed eye behind the popular @phillypublicart Instagram page.

Lindsay Patton-Carson is Vice President of Customer Engagement at PiperWai Natural Deodorant. She is behind the strategy and execution of all PiperWai’s social media platforms.

With over 10 years’ experience as an editor and journalist specializing in music journalism, social media management was a very different platform for a career but one she fell into naturally. In addition to her work with PiperWai, she is also the social media manager for Animal Avengers, a nonprofit founded and run by actress Shannon Elizabeth.
Lindsay still hasn’t forgotten about her writing past, either. She manages PiperWai’s blog and enjoys freelance writing in her spare time. Her work has been published in The Huffington Post, One Green Planet, Jezebel, Girlboss, xoJane, Care2, Bust, Alloy and more.

In her free time, Lindsay enjoys wasting time on Twitter (follow her at @LindsayPatton), spending time with her husband and two dogs, running when the weather is convenient, petting dogs, slowly reading books and shopping at thrift stores.

With a focused background in advertising and branding design, Howard- Thomassen is well suited for her role overseeing the agency’s social intelligence process that drives all creative programming.

Howard-Thomassen has been with TTC for nearly ten years. Prior to joining the rm, Howard-Thomassen, a graduate of Boston University’s College of Communications and The Chicago Portfolio School, worked in the creative departments of several boutique advertising agencies.

Creating both the Visual Communications and Digital departments at TTC, she directs all activation in digital, design and experiential work, including the global trade relaunch of the Chivas Regal portfolio, a 360-degree digital campaign for Malibu Rum, and the Forage to Glass campaign for Caorunn Gin, which became the basis for their global marketing activation.

Howard-Thomassen has been honored with the American Design Award, the Communicator Award, Facebook Campaign of the Year, and most recently, the PR News Social Media Campaign of the Year, besting campaigns from Coca-Cola, Unilever, the PGA and Hyundai.

Jen began working with honeygrow as an independent branding consultant in May 2013, but committed to the team full-time as Chief Brand Officer at the start of 2014. Graduating from the University of Delaware in 2000 with a BFA in Visual Communications, with concentrations in graphic design and printmaking, Jen has been building innovative and engaging brand worlds for global and national brands. She has honed her skills as a Creative Director at advertising agencies i-Frontier (acquired by Digitas), Quaker City Mercantile (formerly Gyro Worldwide) with Comcast’s in-house creative team, and most recently as an independent consultant. She
specializes in creative strategic ideation, visualization and brand development.

Specializing in brand reinvigoration and new product development, Jen’s focus has revolved around branding, packaging, traditional advertising, retail campaigns, digital and social media programs for brands both domestically and internationally including Discovery Channel, AstraZeneca, Sailor Jerry Rum, Hendrick’s Gin, Cointreau liqueur, Milagro tequila, Art In The Age Spirits (Root, Snap), Metaxa brandy, Narragansett beer, Ecco shoes, Puma, J Shoes, TYR Sport and Starr Restaurant Organization.

Jen resides in Philadelphia where she is a 250hr RYT certified vinyasa yoga teacher, avid runner + tireless traveler, exploring the rest of the globe seeking inspiration whenever she can fit a trip in between honeygrow trips.

A communications strategist, journalist and creative consultant, Chasity Cooper believes there’s power in owning your truth, and choosing how to tell your story. Professionally, she specializes in developing content marketing strategies for small businesses, entrepreneurs and nonprofit organizations. On a personal level, she is driven to uplift and elevate the stories and initiatives of her peers who are daring, bold and relentless.

As Digital Director of Community for Her Agenda, a digital platform working to bridge the gap between ambition and achievement for millennial women, she is responsible for growing and managing the community of over 200 active subscribers. She also works to partner with brands that are dedicated to providing Her Agenda subscribers with additional tools and resources in order to approach their lives in a more holistic way.

A graduate of Syracuse University where she earned a dual degree public relations and marketing management, Chasity is a native of Chicago, Illinois and currently resides in Brooklyn, New York.

Sean Lauer is a Marketing Lead on Twitter’s North America Business Marketing team, focusing on positioning the platform for advertisers across industries and providing partners with tools to drive marketing objectives. Prior to joining Twitter, Sean was a Brand Manager on the Budweiser brand team at Anheuser-Busch InBev where he worked on programs like Major League Baseball, World Cup, and the annual summer Red, White, and Blue campaign. Sean hails from New Jersey and has a BS in Commerce and MBA from the University of Virginia, along with an AAS in Graphic Design from Parsons School of Design.

Peter works on LinkedIn’s Brand Strategy Team, helping LinkedIn’s largest clients and their agencies develop best-in-class B2B marketing strategies.

Dana Schmidt is VISIT PHILADELPHIA’S director of social media. In this role, Schmidt is responsible for continuing to grow the brand’s social media reach beyond its 1.5 million followers. As the director of social media for VISIT PHILADELPHIA, she leads the organization’s award-winning social media program by curating compelling content and using innovative tactics to keep fans and followers engaged.

Brendan Walsh’s passion lies in where the digital meets the live experience. For over a decade he’s managed strategic marketing initiatives on the client and agency side. As principal and co-founder of Mole Street, Brendan has directed experiential campaigns for lifestyle brands such as UGG to arts education pioneers like The Barnes Foundation. A Temple University alumni, Brendan is passionate about building brands and helping the City of Philadelphia move forward.

Cass (Oryl) Bailey is the president and CEO of Slice Communications, an agency in Philadelphia with fully dedicated public relations and social media teams that provides clients with actionable content and data-oriented approaches. She believes that integrated public relations and social media efforts are vital to accomplishing business goals when looking to grow and expand awareness of a company.

Cass brings a wide variety of experiences to the communications strategies she develops for the firm’s clients. With a background in international politics, economics, and philosophy, communications has become her passion and she has been tapped by various industry associations and the media to share her insights and experiences in the field.

Before founding Slice, Cass was a senior account executive at one of the top public relations agencies in the northeast region. She began her career at Ketchum Public Relations in Washington, DC, and has also held positions with the Honorable Mark Oaten, Member of Parliament for Winchester; the Tory Party in the United Kingdom; and New Economy Strategies.

She is deeply involved with her community, serving as Chair of the Board for Tree House Books, Secretary of the Board for Hopeworks ‘N Camden, and member of the Red Cross Philadelphia Leadership Council. Cass graduated from The Catholic University of America with a degree in international politics, economics and philosophy.