2020 Attendee Details


Register here through Eventcombo for this year’s conference. The week of the conference, you will be sent information for accessing the conference. Access emails will be sent daily, with the last one being sent the morning of the event. 


We look forward to sharing ideas and inspiration at #SMDayPHL. Throughout the day, please use this hashtag as you post about the conference, and tag us on Twitter @smdayphl and on Instagram @smdayphl.


  • Flash Talks: blocks of 3, 14-minute sessions focused on specific campaigns and stories
  • General Sessions: 45-minute sessions led by industry thought leaders
  • Workshops: 45-minute hands-on, interactive sessions
  • AMAs: 45-minute sessions where you can get your questions answered

@SMDayPHL Feed

2020 Speakers

In the past, we’ve featured local and national speakers from around the country. Stay tuned for announcements as we start revealing our stellar lineup!

James Gregson

James Gregson

Director, Head of Social Studio



Brandi Boatner

Social and Influencer Communications Lead, Global Markets



Carmen Shirkey Collins

Sr. Social Media & Talent Brand Manager


@cshirkeycollins, @WeAreCisco

Alia Kemet

Creative & Digital Strategy Senior Director

McCormick & Company, Inc.

Lauryn Blakesley

Social Media and Digital Marketing Manager

Fox Chase Cancer Center

Peter Weinberg

Peter Weinberg

Global Lead, The B2B Institute


Candace Jordan, Google

Candace Jordan

Senior Agency Development Manager


Curtis Midkiff

Brand Building Social Strategy Leader


Liz Lenahan

Global Business Marketing


Gladys-Rosa Mendoza

User Experience Research & Strategy


Jamie Rutter

Manager, Social Media Governance, Education and Employee Advocacy


@jamienrutter, @united

Cassandra Bailey

Cassandra Bailey


Slice Communications


Tracey Welson-Rossman

Tracey Welson-Rossman

Chief Marketing Officer

Chariot Solutions


Ayanna Haskins

Cybersecurity Advisor

Datcher Group


Sheryl Kantrowitz

Assistant Professor of Advertising

Temple University

Melony Roy

Director of Digital News



Candice Adams

Director, Corporate Communications

NRG Energy


Stephanie Walker

Marketing & Communications Editor


Angela Pointon



Julie Hurvitz Aliaga

Senior Vice President, Social Media

CMI / Compas


Ryan Billings

Head, US Oncology Digital Marketing & Customer Experience


Amber Burns

Communications Manager

City of Philadelphia's Rebuild


Kate Isbel, MTHM

Digital Communications Manager

Visit Bucks County


Queen Muse

Digital Contributor

Philadelphia Magazine


Donald Gallant

SVP, Data Science & Analytics

Marketsmith, Inc.


Nate Elliott


Nineteen Insights


Elisa Heisman

Communications Manager

Alex's Lemonade Stand Foundation

Desarae Bradham

Communications and Policy Coordinator

City of Philadelphia – Department of Public Health

Saroosh Gull



Brian Kotloff

Director, Social Media

Wharton School of Business

Jimmy White IV

Operations Manager


Laura Bucher

Customer Storyteller



Pearl Gabel

Digital Director

New Jersey Governor's Office


Megan Coyne

Digital Assistant

Office of Governor Phil Murphy

Jarreau Freeman

Social Media and Web Manager

Delaware River Waterfront Corporation


Rina Desai


Eigen X

Valerie Schlitt


VSA, Inc.

Anthony Prudente

Senior Specialist, Employer Branding

Brother International

Kaleef Lloyd

Digital Media Manager

Ocean Casino Resort

Dustin LaCava-Wingate

Digital Content Strategist

Holman Automotive

Sarah Dudzic

Director, Global Social Media


Nysha King

VP of Marketing and Communications


Bechara Jaoudeh

Co-Founder & CEO

Philly Marketing Labs


Sarah Maiellano


Broad Street Communications

Chris Wallace

Co-Founder & President

InnerView Group


Annie Rose Webb

Web Development Director


Kathleen Hayn

Public Relations Account Manager

Slice Communications

Ellen Thompson

Founder, Results Repeat & Co-Founder, JESS and 4 Walls/Respage

Chelsea Napolitano

Senior Talent Brand Specialist

Burlington Stores, Inc.

Veronica McKee

Vice President of Marketing

The Haverford Trust Company

Jourdon Guyton

Co-Creator/Director, "TWO GROWN"

BET Digital


Sarah Marshall

Director of Marketing and Communications

The Quell Foundation

Melissa Grimm


Grimm & Grove Communications

Julia Pergolini

Social Media Manager

US Green Building Council

@jujuperks, @USGBC

Joanne Tiongson-Perez

Director of Marketing and Communications

Penn Museum

Ell Levi

Brand Manager & Graphic Designer


Kathy Wahlbin

Kathy Wahlbin

VP Enterprise Accessibility and General Manager

The Paciello Group

Jordan Kovnot


Royer Cooper Cohen Braunfeld LLC

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2020 Conference Schedule

Packed with high quality content, just for you.

Sessions will be broken down into four tracks: General Sessions, Flash Talks, Workshops, and Ask Me Anything Panels.

Click on any session to see a brief description of the topic.

*Please note that schedule information is being added daily and the schedule is subject to change.


General Session

Building Social Equity, Brick by Brick by James Gregson, LEGO »


General Session

Seven Strategies from Brands Leading the Conversation on Twitter by Liz Lenahan, Twitter

Flash Talks

2020: Year of the Pivot by Dana Schmidt, Slice Communications

Let’s Take Care of Creativity by Sarah Marshall, The Quell Foundation »

How a Single Linkedin Message Changed My Life by Jimmy White IV, Prologis »


Bringing Your Purpose To Life: Leveraging Social Media as a CSR Communications Tool by Candice Adams, NRG »

Ask Me Anything Panel

Social Media Basics, sponsored by Meltwater »


General Session

Employee-Generated Content & the Circle of Goodness by Carmen Shirkey Collins, Cisco »

Flash Talks

A Case Study in Thought Leadership Content by Brian Kotloff, University of Pennsylvania, Wharton School of Business »

Social Connectedness in Education by Sheryl Kantrowitz, Temple University »

The Power of Using Pop Culture During a Pandemic by Desarae Bradham, City of Philadelphia »


Using YouTube to Connect with Your Audience at Every Stage of Their Journey by Candace Jordan, Google, and Bechara Jaoudeh, Philly Marketing Labs »

Ask Me Anything Panel

Social Media and Digital Marketing Accessibility, sponsored by Accessibility Shield »


General Session

B2B Trends by Peter Weinberg, LinkedIn

Flash Talks

What I Wish I Knew Then … Finding and Reporting Campaign WINS on Social Media by Julia Pergolini, U.S. Green Building Council

Building New Jersey’s Social Pages by Pearl Gabel & Megan Coyne, the New Jersey Governor’s Office

Level Up Your LIVE: Video Content That Converts by Jourdan Guyton, BET Digital »


How to Create Thought Leadership Every Day by Cassandra Bailey, Slice Communications, and Angela Pointon, 11outof11

Ask Me Anything Panel

Email Marketing »


General Session

Introduction to the NEW Co-Mentoring Connect


General Session

Transformational Creativity by Alia Kemet, McCormick & Company, Inc.

Flash Talks

How Data Science Propelled Upstart Lovesac to Brand Prominence by Donald Gallant, Marketsmith, Inc. »

Online NPS – How’s your brand reputation? by Sarah Dudzic, Cigna »

How to Make Social Media in a Traditional Industry More Exciting by Ell Levi, GettaCar »


Internal Influencers and Co-Created Content by Jamie Rutter, United »

Ask Me Anything Panel

Public Relations »


General Session

Social Media Marketing in Healthcare During the COVID-19 Pandemic: Lessons Learned by Lauryn Blakesley, Fox Chase Cancer Center

Flash Talks

Hyperlocal Virtual Events by Saroosh Gull, EventCombo

Avoiding Brand Whiplash by Chris Wallace, InnerView Group »

Experiential Content – Creating Virtual Events by Tracey Welson-Rossman, Chariot Solutions »


How to #DesignWith Your Audience by Julie Hurvitz Aliaga, CMI / Compas & Ryan Billings, GlaxoSmithKline

Ask Me Anything Panel

Social Media Advertising »


General Session

The Brand DJ Diaries — A Fireside Chat with Curtis Midkiff by Melony Roy, WHYY, and Curtis Midkiff, Kroger »

Flash Talks

Geo-What and Retarget-Who? by Kate Isbel, Visit Bucks County »

Marketing Analytics Beyond the Basics by Ellen Thompson, Founder, Results Repeat and Co-Founder, Jess and 4 Walls/Respage »

Creating Compelling Content that Speaks to a Target Audience by Dustin LaCava-Wingate, Holman Automotive


The 5E Experience by Gladys Rosa-Mendoza, Facebook »

Ask Me Anything Panel

Employer Branding »


General Session

Brand Mindfulness and Resiliency by Brandi Boatner, IBM Global Markets

Flash Talks

Creating a National Movement by Melissa Grimm, Save the Eats

Integrating E-mail Marketing and Social Media to Attract New Donors by Elisa Heisman, Alex’s Lemonade Stand

Collaborating Through Crisis | How a Team Reinvented Their Content Marketing So Nonprofits Could Reinvent Their Fundraising by Laura Bucher, DonorPerfect »

Ask Me Anything Panel

Everything You Don’t Want to Talk About »

2020 Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation. More sponsors for 2020 are to be announced later.

Interested in learning how your company can get involved in Social Media Day 2021?

Learn More