2020 Attendee Details – Coming Soon!

@SMDayPHL Feed

2019 Speakers

2020 Speaker Announcements will be coming soon!

Heather Neary


Auntie Anne's


Lola Banjo

Innovation Partner


Gladys-Rosa Mendoza

User Experience Research & Strategy



Sean Lauer

Marketing Lead



Peter Weinberg

Strategist, Agency & Channel Development


Chris Duffey

Senior Strategic Development Manager


Gregg L. Witt

Chief Strategy Officer

Engage Youth Co.


Shawnee Brown

Associate Director, Global Social Media Strategy


Christine Mina

Manager of Digital Media


Justin Freid

EVP, Managing Director, Growth & Innovation



Liz Moore

Associate Director, Social Media


Alexandra Gilson

Associate Director, Social Media



Jessica Peluso

Director of East Coast Sales


Mazda Miles, CMM

President & Chief Event Strategist

Perfection Events

Stephanie Meyers

Group Director of Digital Growth

Fast Company & INC


Troy Hendrickson

Aunt Mary Pat

Allison Krumm

Allison Krumm

Digital Communications Manager

Independence Blue Cross

Britni Zahodnick

Britni Zahodnick

Digital Communications Specialist

Independence Blue Cross

Rayce Rollins


Financial GPS


Cassandra Bailey


Slice Communications


Jerry Buckley

Director of Strategic Partnerships

EMC Outdoor

Ed Lynes

Managing Partner


Natan Edelsburg

Chief Operating Officer

Muck Rack

Kristina Nolan

Director of Affiliate Marketing

DMi Partners

Jordan Kovnot


Royer Cooper Cohen Braunfeld LLC

Taylor Goldman

Head of Brand & Content



Tom Carusona

Chief Marketing Officer

Insomnia Cookies


Shana Steigerwalt


Modern Driven Media

Melissa Goldstein

Social Media Agency Owner

One Part Social

Gene Volpe

Lead Digital Architect

GVI Media


Erin Mullican

Senior Manager, Social Media


Jim Greipp

Chief Creative Officer

Pau Hana Productions

Kyle Huff

Social Media Specialist


Rebecca Lopez Kriss

Senior Policy Analyst & Director of Strategic Outreach

Department of Revenue, City of Philadelphia

Sarah Marshall

Director of Marketing and Communications

The Quell Foundation

Jackie Anzaroot

Social Media Manager

Coffee Meets Bagel

Erik Zamudio

Co-Founder + CBO


Load More

2019 Conference Schedule

The 2020 schedule will be coming soon!

8:00 am

Registration Open – BREAKFAST/NETWORKING with speakers

9:00 am

Main Stage

Cassandra Bailey, Slice Communications

9:15 am

Main Stage

The Human Side of Social Media
Heather Neary, Auntie Anne’s

10:15 am

Main Stage

The Speed of Culture: Human-Centric Ideas Worth Talking About
Sean Lauer, Twitter

Flash Talks

Global Social Media Strategy
Shawnee Brown, Merck

My Happy Accident: A Moment with Troy Hendrickson
Troy Hendrickson, Aunt Mary Pat

Free Cookies! Driving Traffic with Digital Deliciousness
Tom Carusona, Insomnia Cookies


Using the 5E Framework to Make Memorable Experiences
Gladys Rosa-Mendoza, Facebook

Ask Me Anything

Social Media for Small Businesses & CEOs
Melissa Goldstein, One Part Social

Using Facebook Groups to Connect with Frontline Employees
Heather Neary, Auntie Anne’s

Shana Steigerwalt, Modern Driven Media

Legal Issues for Businesses Using Social Media
Jordan Kovnot, RCCB

11:15 AM

Main Stage

B2B Trends for Contrarian Marketers
Peter Weinberg, LinkedIn

Flash Talks

If You’re Doing it Right, You’re Doing It Wrong
Justin Freid, CMI/Compas

5 Things You Need to be an Indispensable Full-Stack Social Media Marketer
Liz Moore, CMI/Compas

How Not to Get Fyre-d: Leveraging Influencers and Celebrities
Alexandra Gilson, CMI/Compas


Engagement Marketing
Cassandra Bailey, Slice Communications and Jerry Buckley, EMC Event

Ask Me Anything

Pricing a Social Media Campaign
Rayce Rollins, Financial GPS

Digital Branding for Sports Teams
Christine Mina, the Philadelphia Flyers

Experience Design & Creative Technology
Chris Duffey, Adobe

12:15 pm


1:00 pm

Main Stage

Design for the Human Experience
Chris Duffey, Adobe

Flash Talk

Let’s Get Down to Grittness
Christine Mina, the Philadelphia Flyers

Anyone Can Do It: How to speak eloquently on social media when disaster strikes
Sarah Marshall, The Quell Foundation

A PR Evolution: Integrated storytelling and social media
Britni Zahodnick & Allison Krumm, Independence Blue Cross


Measuring Your Social Media Strategy
Jessica Peluso, Bitly

Ask Me Anything

Commercial Advertising Photography
Jim Greipp, Pau Hana Productions

Gladys Rosa-Mendoza, Facebook

Channel-Specific Content & Influencer Marketing
Alex Bogden, Visit Philly

Understanding Instagram Metrics
Jackie Anzaroot, Coffee Meets Bagel

2:00 pm

Main Stage

The Frequency of Youth Culture: How Brands Tune In & Build Credibility
Gregg Witt, Engage Youth Co.

Flash Talk

Government Social: The Broccoli of the Internet
Rebecca Lopez Kriss, City of Philadelphia, Dept of Revenue

Like It or Not, Saves are Important
Jackie Anzaroot, Coffee Meets Bagel

Fooji: Brand Activations. Delivered
Erik Zamudio, Fooji


Using Social Media to Effectively Engage with the Press
Natan Edelsburg, Muck Rack

Ask Me Anything

Affiliate Marketing
Kristina Nolan, DMi Partners

Digital Strategy
Tom Carusona, Insomnia Cookies

The Art of Creating Content
Gene Volpe, GVI Media

3:00 pm

Main Stage

Visual Storytelling—Sharing your data to Multiple Audiences
Gladys Rosa-Mendoza, Facebook

Flash Talks

Think Globally, Act Locally: Positioning Philadelphia on Social Media Overseas
Kyle Huff, PHLCVB

Smart Social Media Strategies for Online Education
Erin Mullican, 2U

Print vs. Digital: How Story Transform Legacy Brands in the Social Era
Ed Lynes, Woden


Instagram on a Budget: Level Up Your Content Strategy
Stephanie Meyers, Fast Company & INC

Ask Me Anything

Building Relations with Customers via Social Media
Taylor Goldman, GoPuff

Skip The Hangover: How to get the most from post event engagement without the pain
Mazda Miles, Perfection Events

Twitter’s Value Proposition and What It Means for Brands
Sean Lauer, Twitter

Gregg Witt, Engage Youth Co.

4:00 pm

We Are All Influencers
Lola Banjo, Salesforce

2019 Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation. Sponsors for 2020 are to be announced later.

Interested in learning how your company can get involved in Social Media Day 2020?

Learn More