2020 Attendee Details

REGISTRATION

Register here through Eventcombo for this year’s conference. Once we are closer to the conference, you will receive the link to attend.

#SMDAYPHL

We look forward to sharing ideas and inspiration at #SMDayPHL. Throughout the day, please use this hashtag as you post about the conference, and tag us on Twitter @smdayphl and on Instagram @smdayphl.

SPEAKING

Interested in speaking at this year’s conference? Complete a speaker application here.

@SMDayPHL Feed

2020 Speakers

In the past, we’ve featured local and national speakers from around the country. Stay tuned for announcements as we start revealing our stellar lineup!

James Gregson

James Gregson

Director, Head of Social Studio

LEGO

@LEGO_Group

Brandi Boatner

Social and Influencer Communications Lead, Global Markets, CHQ Communications

IBM

@thinkbluepr

Carmen Shirkey Collins

Sr. Social Media & Talent Brand Manager

Cisco

@cshirkeycollins, @WeAreCisco

Alia Kemet

Creative & Digital Strategy Senior Director

McCormick & Company, Inc.

Gladys-Rosa Mendoza

User Experience Research & Strategy

Facebook

Peter Weinberg

Peter Weinberg

Global Lead, The B2B Institute

LinkedIn

Candace Jordan, Google

Candace Jordan

Senior Agency Development Manager

Google

Curtis Midkiff

Brand Building Social Strategy Leader

Kroger

Jamie Rutter

Manager, Social Media Governance, Education and Employee Advocacy

United

@jamienrutter, @united

Cassandra Bailey

Cassandra Bailey

CEO

Slice Communications

@cassapedia

Tracey Welson-Rossman

Tracey Welson-Rossman

Chief Marketing Officer

Chariot Solutions

@TWelsonRossman

Ayanna Haskins

Cybersecurity Advisor

Datcher Group

@datchersecure

Sheryl Kantrowitz

Assistant Professor of Advertising

Temple University

Candice Adams

Director, Corporate Communications

NRG Energy

@nrgenergy

Kate Isbel, MTHM

Digital Communications Manager

Visit Bucks County

@VisitBucksPA

Queen Muse

Digital Contributor

Philadelphia Magazine

@thequeenmuse1

Donald Gallant

SVP, Data Science & Analytics

Marketsmith, Inc.

@marketsmithinc

Nate Elliott

Principal

Nineteen Insights

@nate_elliot

Desarae Bradham

Communications and Policy Coordinator

City of Philadelphia – Department of Public Health

Brian Kotloff

Director, Social Media

Wharton School of Business

Jimmy White IV

Operations Manager

Prologis

Laura Bucher

Customer Storyteller

DonorPerfect

@donorperfect

Sarah Dudzic

Director, Global Social Media

Cigna

Bechara Jaoudeh

Co-Founder & CEO

Philly Marketing Labs

@PhillyMktgLabs

Chris Wallace

Co-Founder & President

InnerView Group

@innerviewgroup

Annie Rose Webb

Web Development Director

Hopeworks

Kathleen Hayn

Public Relations Account Manager

Slice Communications

Jourdon Guyton

Co-Creator/Director, "TWO GROWN"

BET Digital

@jourdanguyton

Sarah Marshall

Director of Marketing and Communications

The Quell Foundation

Melissa Grimm

Principal

Grimm & Grove Communications

Julia Pergolini

Digital Marketing and Communications Specialist

US Green Building Council

@jujuperks, @USGBC

Ell Levi

Brand Manager & Graphic Designer

GettaCar

Kathy Wahlbin

Kathy Wahlbin

VP Enterprise Accessibility and General Manager

The Paciello Group

Load More

2020 Conference Schedule

Packed with high quality content, just for you.

Sessions will be broken down into four tracks: General Sessions, Flash Talks, Workshops, and Ask Me Anything Panels. Click on any session to see a brief description of the topic, and please note that schedule information is being added daily and the schedule is subject to change.

Time
Events
8:30am

General Session

Building Social Equity, Brick by Brick by James Gregson, LEGO

9:30am

General Session

TBA

Flash Talks

Sarah Marshall, The Quell Foundation

Dana Schmidt, Slice Communications

How a Single Linkedin Message Changed My Life by Jimmy White IV, Prologis

Workshop

Bringing Your Purpose To Life: Leveraging Social Media as a CSR Communications Tool by Candice Adams, NRG

Ask Me Anything Panel

Social Media Basics

10:30am

General Session

Employee-Generated Content & the Circle of Goodness by Carmen Shirkey Collins, Cisco

Flash Talks

The Many Forms of Engaging Thought Leadership Content by Brian Kotloff, University of Pennsylvania, Wharton School of Business

Social Connectedness in Education by Sheryl Kantrowitz, Temple University

The Power of Using Pop Culture During a Pandemic by Desarae Bradham, City of Philadelphia

Workshop

Using YouTube to Connect with Your Audience at Every Stage of Their Journey by Candace Jordan, Google, and Bechara Jaoudeh, Philly Marketing Labs

Ask Me Anything Panel

Social Media and Digital Marketing Accessibility

11:30am

General Session

B2B Trends by Peter Weinberg, LinkedIn

Flash Talks

What I Wish I Knew Then … Finding and Reporting Campaign WINS on Social Media by Julia Pergolini, U.S. Green Building Council

Level Up Your LIVE: Video Content That Converts by Jourdan Guyton, BET Digital

Workshop

TBA

Ask Me Anything Panel

Email Marketing

Time
Events
1:00pm

General Session

Transformational Creativity by Alia Kemet, McCormick & Company, Inc.

Flash Talks

How Data Science Propelled Upstart Lovesac to Brand Prominence by Donald Gallant, Marketsmith, Inc.

Online NPS – How’s your brand reputation? by Sarah Dudzic, Cigna

How to Make Social Media in a Traditional Industry More Exciting by Ell Levi, GettaCar

Workshop

Internal Influencers and Co-Created Content by Jamie Rutter, United

Ask Me Anything Panel

Public Relations

2:00pm

General Session

TBA

Flash Talks

Experiential Content – Creating Virtual Events by Tracey Welson-Rossman, Chariot Solutions

Avoiding Brand Whiplash by Chris Wallace, InnerView Group

Workshop

TBA

Ask Me Anything Panel

Social Media Advertising

3:00pm

General Session

The Brand DJ Diaries — A Fireside Chat with Curtis Midkiff by Curtis Midkiff, Kroger

Flash Talks

Geo-What and Retarget-Who? by Kate Isbel, Visit Bucks County

Workshop

The 5E Experience by Gladys Rosa-Mendoza, Facebook

Ask Me Anything Panel

Employer Branding

4:00pm

General Session

Brand Mindfulness and Resiliency by Brandi Boatner, IBM Global Markets

Flash Talks

Creating a National Movement by Melissa Grimm, Save the Eats

Collaborating Through Crisis | How a Team Reinvented Their Content Marketing So Nonprofits Could Reinvent Their Fundraising by Laura Bucher, DonorPerfect

Workshop

TBA

Ask Me Anything Panel

Everything You Don’t Want to Talk About

2020 Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation. More sponsors for 2020 are to be announced later.

Interested in learning how your company can get involved in Social Media Day 2020?

Learn More