Why Attend?

With a social media and marketing community that is vibrant, active and growing, Philadelphia is the perfect home for a conference that promotes creativity, exploration and shared experiences. Social Media Day in Philadelphia’s goal is to connect social media and digital marketing professionals within this community. By bringing in top-notch speakers from both local and national brands, attendees will hear panel discussions, keynotes and flash talks that will inform and inspire.

@SMDayPHL Feed

Speakers

Ben Blakesley Photo

Ben Blakesley

Social Media Marketing Leader

Reebok

@benunh

Peter-LI

Peter Weinberg

Strategist, Agency & Channel Development

LinkedIn

hollebon-headshot

Ross Hollebon

Director of Content

USA Football

Matthew Fanelli

Senior Vice President, Digital

MNI Targeted Media

Carly Keeny

Vice President, Communications and Public Affairs

United Way of Greater Philadelphia and Southern New Jersey

Laura Elizabeth Wilson

Senior Director of Digital Engagement & Social Media

Georgetown University

Amanda Lange Photo

Amanda Lange

Technical Evangelist

Microsoft

@second_truth

Amanda-S

Amanda Stoneall

Social Media Strategist

World Wrestling Entertainment (WWE)

Jen-RP

Jennifer Leary

Founder

Red Paw Emergency Relief Team

@learyjen

Shana-Steigerwalt

Shana Steigerwalt

Founder, President

Modern Driven Media, LLC

@MDM_Shana

Jess Edelstein

Co-Founder

PiperWai LLC

Jared Headshot 2

Jared Melzer

Director of Sponsorships and Social Media

TE Connectivity

@jaredmelzer

Peggy_Heffner

Peggy Heffner

Content Marketing Manager

Dechert LLP,

@peggyheffner

Erica Nardello

Social Media & Digital Content Supervisor

Brownstein Group

@ericanardello

Amber Leahy

VP, Corporate Communications Manager

TD Bank

@AmberLeahy1

Matt Cherepanya

Director of Sales

Inverse Paradox

Dana-Schmidt

Dana Schmidt

Director of Social Media

VISIT PHILADELPHIA®

Julia-Pergolini

Julia Pergolini

Digital Marketing and Communications Specialist

US Green Building Council

Laura-Carlucci

Laura Carlucci

Senior Manager Integrated Marketing

Wall Street Journal

ESAMET_Headshot

Elizabeth Samet

VP Branding & PR / Creative Director

Destination Maternity Corporation

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Conference Schedule

Packed with high quality content, just for you.

Time
Events
8:30 am

Main Concourse

Registration Opens - Breakfast

Main Concourse

Registration Opens - Breakfast

9:00 am

Ballroom

Opening Keynote: Ben Blakesley, Head of Social at Reebok

10:15 am

Dell Theatre

Non-profit Panel: Sponsored By Quattro Direct

Ballroom

B2C Panel: Sponsored By Brownstein Group

Concourse Breakout

Fireside Chat: Ben Blakesley, Head of Social at Reebok

11:15 am

Dell Theatre

Flash Talk: Sponsored By MNI Targeted Media

Ballroom

Flash Talk: Sponsored By Visit Philadelphia

Concourse Breakout

Fireside Chat: Matt Dickman, Chief Digital Officer at Comcast

11:30 am

Dell Theatre

Flash Talk: Amanda Lange, Microsoft

Ballroom

Flash Talk: Brendan Lowry, Curalate

11:45 am

Dell Theatre

Flash Talk: Matt Cherepanya, Inverse Paradox

Ballroom

Flash Talk: Kelley Galloway, Slice Communications

12:15 pm

Dell Theatre

Feature Talk: Sean Lauer, Industry Lead at Twitter

Ballroom

Feature Talk: Peter Weinberg, Strategist at LinkedIn

12:45 pm

Main Concourse

Lunch

Concourse Breakout

Demo: SiNae Pitts, AMMO

Time
Events
1:30 PM

Dell Theatre

Flash Talk: Sponsored By Digitas Health LifeBrands

Ballroom

Flash Talk: Sponsored By Modern Driven Media

Concourse Breakout

Fireside Chat: Peter Weinberg, Strategist at LinkedIn

1:45 PM

Dell Theatre

Flash Talk: Laura Wilson, Georgetown University

Ballroom

Flash Talk: J.T. Ramsey, Ford Motor Company

2:00 PM

Dell Theatre

Flash Talk: TBD

Ballroom

Flash Talk: TBD

2:30 PM

Dell Theatre

Panel - B2B

Ballroom

Panel - Sports & Entertainment

Concourse Breakout

Fireside Chat: Feature Talk: Sean Lauer, Industry Lead at Twitter

3:30 PM

Dell Theatre

Flash Talk: Sponsored By Brownstein Group

Ballroom

Flash Talk: Presented By Slice Communications

3:45 PM

Dell Theatre

Flash Talk: Amanda Stoneall, WWE

Ballroom

Flash Talk: Comcast

4:00 PM

Dell Theatre

Flash Talk: TBD

Ballroom

Flash Talk: Nick Eubanks, I'm From The Future

4:30 PM

Ballroom

Closing Keynote: TBD

Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation.

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