SAVE THE DATE: Thursday, June 27, 2019

Heather Neary was named President of Auntie Anne’s in November 2015. Heather joined Auntie
Anne’s in 2005 and has held various roles in the company in which she was responsible for the
oversight of marketing, communications, the franchise business consultant team, research and
development, product innovation, and the franchisee leadership team. Most recently, Heather
served as Vice President, Global Marketing. Prior to joining Auntie Anne’s, Heather held roles in
marketing and as a managing editor for a business magazine. Heather received a B.A. from
Millersville University and an M.B.A. from Penn State University. She serves on the Board of
Directors for the Lancaster YMCA and the Board of Advisors for Penn State Harrisburg, and is a
mentor for the Lancaster Chamber of Commerce Women in Business program.

Gregg L Witt’s tireless pursuit of the youth culture thread has been a long and winding road. Never content to just ‘know it when he sees it’, Witt has dedicated his career to a focused examination of the wisdom and authenticity inherent in today’s youth culture, while guiding others on how they might, respectfully, do the same. With over 16 years of experience in youth insights, brand strategy, and marketing activation, Witt is a renowned cultural marketing strategist and national public speaker. He is Chief Strategy Officer at Engage Youth Co., where he leads strategy and consumer engagement programs for brands targeting youth culture. In 2016, he was named a Top Youth Marketer To Follow by Inc. Magazine, and in 2017 made the Forbes list of leading Generation Z experts. In 2018 he co-authored the Gen Z Frequency book published by Kogan Page, a comprehensive guide to understanding Generation Z and engaging youth culture.  He frequently appears in national media as a youth trends expert. A shortlist of past clients include Autodesk, AwesomenessTV, College Board, Cooper Tires, FunnyOrDie, Glaceau Vitamin Water, HBO, Hollister, Nissan, Midnight Science Club, Partnership for Drug-Free Kids, Procter & Gamble, Qualcomm, and Walt Disney World.

Sean Lauer is a Marketing Lead on Twitter’s North America Business Marketing team, focusing on positioning the platform for advertisers across industries and providing partners with tools to drive marketing objectives. Prior to joining Twitter, Sean was a Brand Manager on the Budweiser brand team at Anheuser-Busch InBev where he worked on programs like Major League Baseball, World Cup, and the annual summer Red, White, and Blue campaign. Sean hails from New Jersey and has a BS in Commerce and MBA from the University of Virginia, along with an AAS in Graphic Design from Parsons School of Design.

Peter works on LinkedIn’s Brand Strategy Team, helping LinkedIn’s largest clients and their agencies develop best-in-class B2B marketing strategies.

Cass (Oryl) Bailey is the president and CEO of Slice Communications, an agency in Philadelphia with fully dedicated public relations and social media teams that provides clients with actionable content and data-oriented approaches. She believes that integrated public relations and social media efforts are vital to accomplishing business goals when looking to grow and expand awareness of a company.

Cass brings a wide variety of experiences to the communications strategies she develops for the firm’s clients. With a background in international politics, economics, and philosophy, communications has become her passion and she has been tapped by various industry associations and the media to share her insights and experiences in the field.

Before founding Slice, Cass was a senior account executive at one of the top public relations agencies in the northeast region. She began her career at Ketchum Public Relations in Washington, DC, and has also held positions with the Honorable Mark Oaten, Member of Parliament for Winchester; the Tory Party in the United Kingdom; and New Economy Strategies.

She is deeply involved with her community, serving as Chair of the Board for Tree House Books, Secretary of the Board for Hopeworks ‘N Camden, and member of the Red Cross Philadelphia Leadership Council. Cass graduated from The Catholic University of America with a degree in international politics, economics and philosophy.