2020 Attendee Details


Register here through Eventcombo for this year’s conference. Once we are closer to the conference, you will receive the link to attend.


We look forward to sharing ideas and inspiration at #SMDayPHL. Throughout the day, please use this hashtag as you post about the conference, and tag us on Twitter @smdayphl and on Instagram @smdayphl.


Interested in speaking at this year’s conference? Complete a speaker application here.

@SMDayPHL Feed

2020 Speakers

In the past, we’ve featured local and national speakers from around the country. Stay tuned for announcements as we start revealing our stellar lineup!

James Gregson

James Gregson

Director, Head of Social Studio



Brandi Boatner

Social and Influencer Communications Lead, Global Markets, CHQ Communications



Carmen Shirkey Collins

Sr. Social Media & Talent Brand Manager


@cshirkeycollins, @WeAreCisco

Alia Kemet

Creative & Digital Strategy Senior Director

McCormick & Company, Inc.

Gladys-Rosa Mendoza

User Experience Research & Strategy


Peter Weinberg

Peter Weinberg

Global Lead, The B2B Institute


Candace Jordan, Google

Candace Jordan

Senior Agency Development Manager


Curtis Midkiff

Brand Building Social Strategy Leader


Jamie Rutter

Manager, Social Media Governance, Education and Employee Advocacy


@jamienrutter, @united

Cassandra Bailey

Cassandra Bailey


Slice Communications


Tracey Welson-Rossman

Tracey Welson-Rossman

Chief Marketing Officer

Chariot Solutions


Ayanna Haskins

Cybersecurity Advisor

Datcher Group


Sheryl Kantrowitz

Assistant Professor of Advertising

Temple University

Candice Adams

Director, Corporate Communications

NRG Energy


Kate Isbel, MTHM

Digital Communications Manager

Visit Bucks County


Queen Muse

Digital Contributor

Philadelphia Magazine


Donald Gallant

SVP, Data Science & Analytics

Marketsmith, Inc.


Nate Elliott


Nineteen Insights


Desarae Bradham

Communications and Policy Coordinator

City of Philadelphia – Department of Public Health

Brian Kotloff

Director, Social Media

Wharton School of Business

Jimmy White IV

Operations Manager


Laura Bucher

Customer Storyteller



Sarah Dudzic

Director, Global Social Media


Bechara Jaoudeh

Co-Founder & CEO

Philly Marketing Labs


Chris Wallace

Co-Founder & President

InnerView Group


Annie Rose Webb

Web Development Director


Kathleen Hayn

Public Relations Account Manager

Slice Communications

Jourdon Guyton

Co-Creator/Director, "TWO GROWN"

BET Digital


Sarah Marshall

Director of Marketing and Communications

The Quell Foundation

Melissa Grimm


Grimm & Grove Communications

Julia Pergolini

Digital Marketing and Communications Specialist

US Green Building Council

@jujuperks, @USGBC

Ell Levi

Brand Manager & Graphic Designer


Kathy Wahlbin

Kathy Wahlbin

VP Enterprise Accessibility and General Manager

The Paciello Group

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2020 Conference Schedule

Packed with high quality content, just for you.

Sessions will be broken down into four tracks: General Sessions, Flash Talks, Workshops, and Ask Me Anything Panels. Click on any session to see a brief description of the topic, and please note that schedule information is being added daily and the schedule is subject to change.


General Session

Building Social Equity, Brick by Brick by James Gregson, LEGO


General Session


Flash Talks

Sarah Marshall, The Quell Foundation

Dana Schmidt, Slice Communications

How a Single Linkedin Message Changed My Life by Jimmy White IV, Prologis


Bringing Your Purpose To Life: Leveraging Social Media as a CSR Communications Tool by Candice Adams, NRG

Ask Me Anything Panel

Social Media Basics


General Session

Employee-Generated Content & the Circle of Goodness by Carmen Shirkey Collins, Cisco

Flash Talks

The Many Forms of Engaging Thought Leadership Content by Brian Kotloff, University of Pennsylvania, Wharton School of Business

Social Connectedness in Education by Sheryl Kantrowitz, Temple University

The Power of Using Pop Culture During a Pandemic by Desarae Bradham, City of Philadelphia


Using YouTube to Connect with Your Audience at Every Stage of Their Journey by Candace Jordan, Google, and Bechara Jaoudeh, Philly Marketing Labs

Ask Me Anything Panel

Social Media and Digital Marketing Accessibility


General Session

B2B Trends by Peter Weinberg, LinkedIn

Flash Talks

What I Wish I Knew Then … Finding and Reporting Campaign WINS on Social Media by Julia Pergolini, U.S. Green Building Council

Level Up Your LIVE: Video Content That Converts by Jourdan Guyton, BET Digital



Ask Me Anything Panel

Email Marketing


General Session

Transformational Creativity by Alia Kemet, McCormick & Company, Inc.

Flash Talks

How Data Science Propelled Upstart Lovesac to Brand Prominence by Donald Gallant, Marketsmith, Inc.

Online NPS – How’s your brand reputation? by Sarah Dudzic, Cigna

How to Make Social Media in a Traditional Industry More Exciting by Ell Levi, GettaCar


Internal Influencers and Co-Created Content by Jamie Rutter, United

Ask Me Anything Panel

Public Relations


General Session


Flash Talks

Experiential Content – Creating Virtual Events by Tracey Welson-Rossman, Chariot Solutions

Avoiding Brand Whiplash by Chris Wallace, InnerView Group



Ask Me Anything Panel

Social Media Advertising


General Session

The Brand DJ Diaries — A Fireside Chat with Curtis Midkiff by Curtis Midkiff, Kroger

Flash Talks

Geo-What and Retarget-Who? by Kate Isbel, Visit Bucks County


The 5E Experience by Gladys Rosa-Mendoza, Facebook

Ask Me Anything Panel

Employer Branding


General Session

Brand Mindfulness and Resiliency by Brandi Boatner, IBM Global Markets

Flash Talks

Creating a National Movement by Melissa Grimm, Save the Eats

Collaborating Through Crisis | How a Team Reinvented Their Content Marketing So Nonprofits Could Reinvent Their Fundraising by Laura Bucher, DonorPerfect



Ask Me Anything Panel

Everything You Don’t Want to Talk About

2020 Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation. More sponsors for 2020 are to be announced later.

Interested in learning how your company can get involved in Social Media Day 2020?

Learn More