2021 Attendee Details


Early bird registration will be open here on March 15th, 2021.

The week of the conference, you will be sent information for accessing the conference. Access emails will be sent daily, with the last one being sent the morning of the event. 


We look forward to sharing ideas and inspiration at #SMDayPHL. Throughout the day, please use this hashtag as you post about the conference, and tag us on Twitter @smdayphl and on Instagram @smdayphl.


  • Flash Talks: blocks of 3, 14-minute sessions focused on specific campaigns and stories, followed by a few minutes of audience Q&A
    • Flash Talk Tracks: Apply to speak for one of the following flash talk topics:
      • Influencer Marketing
      • Analytics
      • Paid Social
      • Professional Development
      • Diversity & Inclusion
      • Crisis Issues & Management
      • Advocacy & CSR / Mission-Based Marketing
      • Emerging Channels (Clubhouse, TikTok, etc)
      • Content Strategy & Development
  • General Sessions: 45-minute sessions led by industry thought leaders

@SMDayPHL Feed

2020 Speakers

In the past, we’ve featured local and national speakers from around the country. Stay tuned for announcements as we start revealing our stellar lineup!

James Gregson

James Gregson

Director, Head of Social Studio



Brandi Boatner

Social and Influencer Communications Lead, Global Markets



Carmen Shirkey Collins

Sr. Social Media & Talent Brand Manager


@cshirkeycollins, @WeAreCisco

Alia Kemet

Creative & Digital Strategy Senior Director

McCormick & Company, Inc.

Lauryn Blakesley

Social Media and Digital Marketing Manager

Fox Chase Cancer Center

Peter Weinberg

Peter Weinberg

Global Lead, The B2B Institute


Candace Jordan, Google

Candace Jordan

Senior Agency Development Manager


Curtis Midkiff

Brand Building Social Strategy Leader


Liz Lenahan

Global Business Marketing


Gladys-Rosa Mendoza

User Experience Research & Strategy


Jamie Rutter

Manager, Social Media Governance, Education and Employee Advocacy


@jamienrutter, @united

Cassandra Bailey

Cassandra Bailey


Slice Communications


Tracey Welson-Rossman

Tracey Welson-Rossman

Chief Marketing Officer

Chariot Solutions


Ayanna Haskins

Cybersecurity Advisor

Datcher Group


Sheryl Kantrowitz

Assistant Professor of Advertising

Temple University

Melony Roy

Director of Digital News



Candice Adams

Director, Corporate Communications

NRG Energy


Stephanie Walker

Marketing & Communications Editor


Angela Pointon



Julie Hurvitz Aliaga

Senior Vice President, Social Media

CMI / Compas


Ryan Billings

Head, US Oncology Digital Marketing & Customer Experience


Amber Burns

Communications Manager

City of Philadelphia's Rebuild


Kate Isbel, MTHM

Digital Communications Manager

Visit Bucks County


Queen Muse

Digital Contributor

Philadelphia Magazine


Donald Gallant

SVP, Data Science & Analytics

Marketsmith, Inc.


Nate Elliott


Nineteen Insights


Elisa Heisman

Communications Manager

Alex's Lemonade Stand Foundation

Desarae Bradham

Communications and Policy Coordinator

City of Philadelphia – Department of Public Health

Saroosh Gull



Brian Kotloff

Director, Social Media

Wharton School of Business

Jimmy White IV

Operations Manager


Laura Bucher

Customer Storyteller



Pearl Gabel

Digital Director

New Jersey Governor's Office


Megan Coyne

Digital Assistant

Office of Governor Phil Murphy

Jarreau Freeman

Social Media and Web Manager

Delaware River Waterfront Corporation


Rina Desai


Eigen X

Valerie Schlitt


VSA, Inc.

Anthony Prudente

Senior Specialist, Employer Branding

Brother International

Kaleef Lloyd

Digital Media Manager

Ocean Casino Resort

Dustin LaCava-Wingate

Digital Content Strategist

Holman Automotive

Sarah Dudzic

Director, Global Social Media


Nysha King

VP of Marketing and Communications


Bechara Jaoudeh

Co-Founder & CEO

Philly Marketing Labs


Sarah Maiellano


Broad Street Communications

Chris Wallace

Co-Founder & President

InnerView Group


Annie Rose Webb

Web Development Director


Kathleen Hayn

Public Relations Account Manager

Slice Communications

Ellen Thompson

Founder, Results Repeat & Co-Founder, JESS and 4 Walls/Respage

Chelsea Napolitano

Senior Talent Brand Specialist

Burlington Stores, Inc.

Veronica McKee

Vice President of Marketing

The Haverford Trust Company

Jourdon Guyton

Co-Creator/Director, "TWO GROWN"

BET Digital


Sarah Marshall

Director of Marketing and Communications

The Quell Foundation

Melissa Grimm


Grimm & Grove Communications

Julia Pergolini

Social Media Manager

US Green Building Council

@jujuperks, @USGBC

Joanne Tiongson-Perez

Director of Marketing and Communications

Penn Museum

Ell Levi

Brand Manager & Graphic Designer


Kathy Wahlbin

Kathy Wahlbin

VP Enterprise Accessibility and General Manager

The Paciello Group

Jordan Kovnot


Royer Cooper Cohen Braunfeld LLC

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2021 Conference Schedule

Soon to be packed with high quality content, just for you.

Sessions will be broken down into two tracks: General Sessions and Flash Talks.

Day 1 on June 30th, 2021 will feature nine 45-minute general sessions led by industry thought leaders, while Day 2 on July 1st, 2021 will feature twenty-seven 14-minute flash talks broken into 9 blocks.

Click on any session to see a brief description of the topic.

*Please note that schedule is currently being planned., and our schedule is subject to change.

Day 1

General Sessions

1:00 pm

Main Stage 1


Main Stage 2


Main Stage 3


2:00 pm

Main Stage 1


Main Stage 2


Main Stage 3


3:00 pm

Main Stage 1


Main Stage 2


Main Stage 3


Day 2

Flash Talk Sessions

9:00 am

Flash Talk Room 1

Flash Talk Block TBA

Flash Talk Room 2

Flash Talk Block TBA

Flash Talk Room 3

Flash Talk Block TBA

10:00 am

Flash Talk Room 1

Flash Talk Block TBA

Flash Talk Room 2

Flash Talk Block TBA

Flash Talk Room 3

Flash Talk Block TBA

11:00 am

Flash Talk Room 1

Flash Talk Block TBA

Flash Talk Room 2

Flash Talk Block TBA

Flash Talk Room 3

Flash Talk Block TBA

2020 Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation. More sponsors for 2020 are to be announced later.

Interested in learning how your company can get involved in Social Media Day 2021?

Learn More