Why Attend?

With a social media and marketing community that is vibrant, active and growing, Philadelphia is the perfect home for a conference that promotes creativity, exploration and shared experiences. Social Media Day in Philadelphia’s goal is to connect social media and digital marketing professionals within this community. By bringing in top-notch speakers from both local and national brands, attendees will hear panel discussions, keynotes and flash talks that will inform and inspire.

@SMDayPHL Feed

Speakers

Matt Dickman

Executive Director, Head of Digital Communications

Comcast

@MattDickman

Ben Blakesley Photo

Ben Blakesley

Social Media Marketing Leader

Reebok

@benunh

Sean-Lauer

Sean Lauer

Marketing Lead

Twitter

@seanlauer

Peter-LI

Peter Weinberg

Strategist, Agency & Channel Development

LinkedIn

Amanda Lange Photo

Amanda Lange

Technical Evangelist

Microsoft

@second_truth

Matthew Fanelli

Senior Vice President, Digital

MNI Targeted Media

MJ-Franklin

MJ Franklin

Assistant Editor

Mashable

@heyitsfranklin2

Carly Keeny

Vice President, Communications and Public Affairs

United Way of Greater Philadelphia and Southern New Jersey

@Carly_Keeny

Color_Headshot_Leis

Michael Leis

SVP Social Strategy

Digitas Health Life Brands

@mleis

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Morgyn Seigfried

Digital Media Manager

Temple University

@mlseigfried

Dana-Schmidt

Dana Schmidt

Director of Social Media

VISIT PHILADELPHIA®

@Schmidt4Sale

hollebon-headshot

Ross Hollebon

Director of Content

USA Football

@RossHollebon

MDA

Michael D’Antonio

Director of Client Services

Slice Communications

@michaeldphilly

Brendan-Walsh

Brendan Walsh

Principal, Co-Founder

Mole Street

@brendan_mole

Nick-Eubanks

Nick Eubanks

Managing Director

I'm From The Future

@nick_eubanks

Angela-Ballachino

Angela Ballachino

Social Media Manager

Tropicana Atlantic City

@amballachino

Megan-Chan

Megan H. Chan

Director of Digital Operations

The Washington Post

@meganhchan

KWilliamsonHeadshotv2

Kara Williamson

Regional Marketing Manager

American Red Cross

@karawilliamsonn

Laura Elizabeth Wilson

Senior Director of Digital Engagement & Social Media

Georgetown University

Blake-Harrison

Blake Harrison

Vice President, Digital Marketing

Nutrisystem

@blakeharrison

Amanda-S

Amanda Stoneall

Social Media Strategist

World Wrestling Entertainment (WWE)

@AKStoneall

Jen-RP

Jennifer Leary

Founder

Red Paw Emergency Relief Team

@learyjen

Mina-Christine

Christine Mina

Manager, Digital Media

Philadelphia Flyers

Shana-Steigerwalt

Shana Steigerwalt

Founder, President

Modern Driven Media, LLC

@MDM_Shana

Jess Edelstein

Co-Founder

PiperWai LLC

@JessEdels10

Jared Headshot 2

Jared Melzer

Director of Sponsorships and Social Media

TE Connectivity

@jaredmelzer

SiNae_Userpic_1

SiNae Pitts

Founder and CEO

AMMO (Amphetamobile, LLC)

@amphetamobile

Peggy_Heffner

Peggy Heffner

Content Marketing Manager

Dechert LLP,

@peggyheffner

chris-meares

Chris Meares

VP of Analytics

MaassMedia

@chris_meares

Erica Nardello

Social Media & Digital Content Supervisor

Brownstein Group

@ericanardello

Amber Leahy

VP, Corporate Communications Manager

TD Bank

@AmberLeahy1

Matt Cherepanya

Director of Sales

Inverse Paradox

@mattcherepanya

Julia-Pergolini

Julia Pergolini

Digital Marketing and Communications Specialist

US Green Building Council

Laura-Carlucci

Laura Carlucci

Senior Manager Integrated Marketing

Wall Street Journal

@carluccil

ESAMET_Headshot

Elizabeth Samet

VP Branding & PR / Creative Director

Destination Maternity Corporation

Alison_Kessler-Headshot

Alison Kessler

Account Director for Social Media

Brownstein Group

@AlisonKessler

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Conference Schedule

Packed with high quality content, just for you.

Time
Events
8:30 am

Main Concourse

Registration Opens - Breakfast

Main Concourse

Registration Opens - Breakfast

9:00 am

Ballroom

Opening Keynote: Ben Blakesley, Head of Social at Reebok

10:15 am

Dell Theatre

Non-profit Panel: Sponsored By Quattro Direct

Ballroom

B2C Panel: Sponsored By Brownstein Group

Concourse Breakout

Product Demo: Social Report

11:15 am

Ballroom

Flash Talk: Sponsored By MNI Targeted Media

Dell Theatre

Fireside Chat: Matt Dickman, Chief Digital Officer at Comcast

Concourse Breakout

Product Demo: Tracx

11:30 am

Ballroom

Flash Talk: Amanda Lange, Microsoft

11:45 am

Ballroom

Flash Talk: Brendan Lowry

12:15 pm

Dell Theatre

Feature Talk: Sean Lauer, Industry Lead at Twitter

Ballroom

Feature Talk: Peter Weinberg, Strategist at LinkedIn

Concourse Breakout

Product Demo: Social Report

12:45 pm

Main Concourse

Lunch

Concourse Breakout

Demo: SiNae Pitts, AMMO

Time
Events
1:30 PM

Dell Theatre

Flash Talk: Sponsored By Digitas Health LifeBrands

Ballroom

Flash Talk: Sponsored By Modern Driven Media

Concourse Breakout

Fireside Chat: Ben Blakesley, Head of Social at Reebok

1:45 PM

Dell Theatre

Flash Talk: Laura Wilson, Georgetown University

Ballroom

Flash Talk: Blake Harrison, Nutrisystem

2:00 PM

Dell Theatre

Flash Talk: Kelley Galloway, Slice Communications

Ballroom

Flash Talk: Matt Cherepanya, Inverse Paradox

2:30 PM

Dell Theatre

Panel - B2B

Ballroom

Panel - Sports & Entertainment

Concourse Breakout

Fireside Chat: Feature Talk: Sean Lauer, Industry Lead at Twitter

3:30 PM

Dell Theatre

Flash Talk: Sponsored By Brownstein Group

Ballroom

Flash Talk: Sponsored By Visit Philadelphia

Concourse Breakout

Fireside Chat: Peter Weinberg, Strategist at LinkedIn

3:45 PM

Dell Theatre

Flash Talk: Comcast

Ballroom

Flash Talk: Amanda Stoneall, WWE

4:00 PM

Dell Theatre

Flash Talk: Angela Ballachino, Tropicana Atlantic City

Ballroom

Flash Talk: Nick Eubanks, I'm From The Future

4:30 PM

Ballroom

Closing Keynote: TBD

Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation.

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