Why Attend?

With a social media and marketing community that is vibrant, active and growing, Philadelphia is the perfect home for a conference that promotes creativity, exploration and shared experiences. The goal of SOCIAL MEDIA DAY PHILADELPHIA goal is to connect social media and digital marketing professionals within this community.

#SMDayPHL 2018 will showcase social media’s best: Expert panel, Ask Me Anything, Flash Talks, Hands-On Workshops and Experiential Learning.


More than 500 attendees (C-level executives, VPs of Communications, Marketing Directors, Social Media Managers, Digital Strategists and more) from companies of all sizes as well as marketing agencies. Attendees have included: BB&T, Capital One, Dechert, Drexel University, Fox Rothschild, Independence Blue Cross, LinkedIn, Main Line Health, Merck, MNI Targeted Media, Penn Medicine, Penn Museum, Philadelphia Eagles, Philadelphia Flyers, Princeton University, PwC, Temple University, Twitter and more.

@SMDayPHL Feed

2018 Speakers

Ashley Sasnett

New Media and Social Engagement Manager

Porsche Cars North America, Inc.


BJ Barretta

Head of Video



Rani Mani

Head of Global Social Influencer Enablement & Employee Advocacy



Brad Spychalski

Brad Spychalski

Creative Strategy Lead



Brandi Boatner

Social and Influencer Communications Lead, Global Markets, CHQ Communications




Sean Lauer

Marketing Lead




Peter Weinberg

Strategist, Agency & Channel Development


Brynn Zech

Social Media Lead

TE Connectivity


Allison Krumm

Social Media Content Specialist

Independence Blue Cross


Maureen Goddu

Social Media Content Specialist

Independence Blue Cross

Lance Bachmann

Founder, President and CEO



Gene Volpe

Lead Digital Architect

GVI Media


Jen Davis

Jen Denis

Chief Brand Officer


Albert Lee

Digital Content Manager

Office of the City Representative | City of Philadelphia

Tom Stanley

Tom Stanley

Public Relations / Social Media Manager

Penn Museum


Lindsay Patton-Carson

Lindsay Patton-Carson

Vice President of Customer Engagement

PiperWai Natural Deodorant

@Lindsay Patton

Kimberly Howard-Thomassen

Kimberly Howard-Thomassen

Senior Vice President

The Thomas Collective

Rob Levin

Chief Operating Officer

Printfly Corporation


Chelsea Reed

Communications Manager for the Office of Adult Education

City of Philadelphia


Chasity Cooper

Chasity Cooper

Digital Director of Community

Her Agenda


Whitney Little

Associate Director of Social Media

XO Group


Dana Schmidt

Director of Social Media




Brendan Walsh

Principal, Co-Founder

Mole Street



Cassandra Bailey


Slice Communications


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2018 Conference Schedule

Packed with high quality content, just for you.

8:00 am

Registration Open - BREAKFAST/NETWORKING with speakers

9:00 am


WELCOME by Cass Bailey, Slice Communications

9:15 am


OPENING KEYNOTE: Why Social Media is the Best Job in Any Company by Ashley Sasnett, Porsche

10:15 am


The C-Suite Debate on Social Media Panelists: Jen Denis, honeygrow; Rob Levin, Printfly; Rayce Rollins, Slice Communications


FLASH TALK -- If You Can't Beat 'Em, Join 'Em: An Influencer Marketing Case Study by Dana Schmidt, Visit Philadelphia

FLASH TALK -- Social Analytics: Why Nerdy Numbers Can Save You by Kate Bowen, PwC

FLASH TALK -- Become the Mayor of Your Digital Town by Gene Volpe, GVI Media


WORKSHOP - Cultivating and Nurturing Influencer Relations, Rani Mani, Adobe and Kathleen Hessert of Sports Media Challenge

11:15 am


Expert Feature - Sean Lauer, Twitter


FLASH TALK - Augmented Reality and Image Recognition- How the Best Brands use the Latest Technologies to Drive Engagement by Brendan Walsh, Mole Street

FLASH TALK - Ask Me Anything: A Reddit Case Study by Tom Stanley, Penn Museum

FLASH TALK -- Brand Humor: Use Carefully by Lindsay Patton-Carson, PiperWai Natural Deodorant

Experiential Learning - Live Tweeting by Ji Hyun Park, Slice Communications


Workshop (continues) - Cultivating and Nurturing Influencer Relations, Rani Mani, Adobe and and Kathleen Hessert of Sports Media Challenge

12:00 pm

Ballroom and Concourse


12:45 pm


Expert Feature - Brad Spychalski, Pinterest


FLASH TALK -- TMI to UTI, How to Address Personal and Uncomfortable by Kimberly Howard-Thomassen, The Thomas Collective

FLASH TALK -- Using Slack To Get (And Keep) Your Community In Formation by Chasity Cooper, Her Agenda

FLASH TALK -- Marketing with Messenger Bots - Professional Success Stories by Matt Fineberg, Pico - Get Personal


WORKSHOP -- How to expand your reach online, the future of digital marketing- today by Lance Bachmann

1:45 PM


2018 B2B Marketing Trends - Peter Weinberg, Linked In


FLASH TALK - Mind Your Language by Chelsea Reed, City of Philadelphia

FLASH TALK -- Influencer Etiquette by Shellie Wass, Slice Communications

FLASH TALK -- Leveraging Influencers to Drive B2B Value by Brynn Zech, TE Connectivity


Experiential Learning - Instagram Photos by Albert Lee, City of Philadelphia

2:30 PM


2:45 pm


Fireside Chat - Social Storytelling: The Art & The Science of Data by Brandi Boatner, IBM


FLASH TALK - Ensuring Your Instagram Feed Accurately Represents Your Brand by Whitney Little, The Knot and The Bump

Getting the Most Mileage Out of Your Blogs by Maureen Goddu and Allison Krumm, Independence Blue Cross


Pinterest Workshop by Brendan Lowry, Rory Creative

3:45 PM


Closing Keynote: Don't go chasing algorithms, please stick to the content and the quality audiences are used to –Fireside Chat: BJ Barretta, Upworthy with James Williams, DVSGO

2018 Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation.

Interested in learning how your company can get involved in Social Media Day?

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