2018 Attendee Details


Check your email for details about express check-in at the conference.

CONFERENCE APP, powered by eoko

eoko is designed to empower attendees and aims to provide the best possible conference experience. You can create Experiences, which allows you to make a mini-event within the conference, and connect with certain people. Conference-related info such as the schedule is also available via the app so you can plan your day. Check your email for info on how to download BEFORE the conference.


Located in the heart of Old City, the National Museum of American Jewish History is easily accessible by car and public transportation.

SEPTA Routes: 17, 21, 33, 38, 42, 48, Market-Frankford Line

PATCO Routes: The closest PATCO station is at 8th and Market


There are numerous lots and garages, as well as metered street parking, in the immediate vicinity. Here are a few local garages within walking distance of the conference. Attendees are responsible for all parking fees.

  • The Bourse Garage, one block from the Museum, between Market and Chestnut on Fourth Street.
  • The AutoPark at Independence Mall is located between Market and Arch Streets, with entrances on both 5th and 6th Streets.


Get 25% off a ride to or from Social Media Day with code SOCIALDAYPHL.


We look forward to sharing ideas and inspiration at #SMDayPHL. Throughout the day, please use this hashtag as you post about the conference.


Stop by Slice Communications and join us for the Social Media Day 2018 Reception!

Snacks and beverages plus an opportunity for networking and to provide feedback for the event.

Location: Slice Communications, 234 Market St., Philadelphia, PA 19106, 4th Floor



@SMDayPHL Feed

2018 Speakers

Ashley Sasnett

New Media and Social Engagement Manager

Porsche Cars North America, Inc.


BJ Barretta

Head of Video



Rani Mani

Head of Global Social Influencer Enablement & Employee Advocacy



Kathleen Hessert  

Founder and President

Sports Media Challenge


Brad Spychalski

Brad Spychalski

Creative Strategy Lead



Brandi Boatner

Social and Influencer Communications Lead, Global Markets, CHQ Communications




Sean Lauer

Marketing Lead




Peter Weinberg

Strategist, Agency & Channel Development


Brynn Zech

Social Media Lead

TE Connectivity


James Williams

Digital Strategist


Allison Krumm

Social Media Content Specialist

Independence Blue Cross


Maureen Goddu

Social Media Content Specialist

Independence Blue Cross

Lance Bachmann

Founder, President and CEO



Gene Volpe

Lead Digital Architect

GVI Media


Jen Davis

Jen Denis

Chief Brand Officer


Albert Lee

Digital Content Manager

Office of the City Representative | City of Philadelphia

Tom Stanley

Tom Stanley

Public Relations / Social Media Manager

Penn Museum


Lindsay Patton-Carson

Lindsay Patton-Carson

Vice President of Customer Engagement

PiperWai Natural Deodorant

@Lindsay Patton

Kimberly Howard-Thomassen

Kimberly Howard-Thomassen

Senior Vice President

The Thomas Collective

Rob Levin

Chief Operating Officer

Printfly Corporation


Chelsea Reed

Communications Manager for the Office of Adult Education

City of Philadelphia


Chasity Cooper

Chasity Cooper

Digital Director of Community

Her Agenda


Rayce Rollins


Slice Communications

Ji Hyun Park

Social Media Account Manager

Slice Communications


Kate Bowen

Whitney Little

Associate Director of Social Media

XO Group


Dana Schmidt

Director of Social Media




Brendan Walsh

Principal, Co-Founder

Mole Street



Cassandra Bailey


Slice Communications


Load More

2018 Conference Schedule

Packed with high quality content, just for you.

8:00 am

Registration Open - BREAKFAST/NETWORKING with speakers

9:00 am


WELCOME by Cass Bailey, Slice Communications

9:15 am


OPENING KEYNOTE: Why Social Media is the Best Job in Any Company by Ashley Sasnett, Porsche

10:15 am


The C-Suite Debate on Social Media Panelists: Jen Denis, honeygrow; Rob Levin, Printfly; Rayce Rollins, Slice Communications; Jen Esser, Bohler Engineering


FLASH TALK -- If You Can't Beat 'Em, Join 'Em: An Influencer Marketing Case Study by Dana Schmidt, Visit Philadelphia

FLASH TALK -- Social Analytics: Why Nerdy Numbers Can Save You by Kate Bowen, PwC

FLASH TALK -- Become the Mayor of Your Digital Town by Gene Volpe, GVI Media


WORKSHOP - Cultivating and Nurturing Influencer Relations, Rani Mani, Adobe and Kathleen Hessert of Sports Media Challenge

11:15 am


The Power of Purpose by Sean Lauer, Twitter


FLASH TALK - Augmented Reality and Image Recognition- How the Best Brands use the Latest Technologies to Drive Engagement by Brendan Walsh, Mole Street

FLASH TALK - Ask Me Anything: A Reddit Case Study by Tom Stanley, Penn Museum

FLASH TALK -- Brand Humor: Use Carefully by Lindsay Patton-Carson, PiperWai Natural Deodorant

Experiential Learning - Live Tweeting by Ji Hyun Park, Slice Communications


Workshop (continues) - Cultivating and Nurturing Influencer Relations, Rani Mani, Adobe and and Kathleen Hessert of Sports Media Challenge

12:00 pm

Ballroom and Concourse


12:45 pm


From Taste to Trend: How human-powered curation informs the trends of tomorrow - Brad Spychalski, Pinterest


FLASH TALK -- TMI to UTI, How to Address Personal and Uncomfortable by Kimberly Howard-Thomassen, The Thomas Collective

FLASH TALK -- Using Slack To Get (And Keep) Your Community In Formation by Chasity Cooper, Her Agenda

FLASH TALK -- Marketing with Messenger Bots - Professional Success Stories by Matt Fineberg, Pico - Get Personal


WORKSHOP -- How to expand your reach online, the future of digital marketing- today by Lance Bachmann

1:45 PM


2018 B2B Marketing Trends - Peter Weinberg, Linked In


FLASH TALK - Mind Your Language by Chelsea Reed, City of Philadelphia

FLASH TALK -- Influencer Etiquette by Shellie Wass, Slice Communications

FLASH TALK -- Leveraging Influencers to Drive B2B Value by Brynn Zech, TE Connectivity


Experiential Learning - Instagram Photos by Albert Lee, City of Philadelphia

2:30 PM


2:45 pm


Fireside Chat - Social Storytelling: The Art & The Science of Data by Brandi Boatner, IBM


FLASH TALK - Ensuring Your Instagram Feed Accurately Represents Your Brand by Whitney Little, The Knot and The Bump

Getting the Most Mileage Out of Your Blogs by Maureen Goddu and Allison Krumm, Independence Blue Cross

3:45 PM


Closing Keynote: Don't go chasing algorithms, please stick to the content and the quality audiences are used to –Fireside Chat: BJ Barretta, Upworthy with James Williams, DVSGO

5:00 PM

Slice Communications, 234 Market Street, 4th Floor

Reception - Snacks, beverages and networking

2019 Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation. More sponsors are to be announced later.

Interested in learning how your company can get involved in Social Media Day?

Submit Here