2021 Attendee Details


Thank you to all those who attended this year’s conference!


We look forward to sharing ideas and inspiration at #SMDayPHL. Throughout the day, please use this hashtag as you post about the conference, and tag us on Twitter @smdayphl and on Instagram @smdayphl.


  • Flash Talks: blocks of 3, 14-minute sessions focused on specific campaigns and stories, followed by a few minutes of audience Q&A
  • General Sessions: 45-minute sessions led by industry thought leaders

Each purchase of a #SMDayPHL ticket will give you the opportunity to also purchase:

In Person Networking Event:

Available as an add-on for $50 and includes access to an in person networking event on Wednesday June 30th, from 6pm-8pm at The Navy Yard. Tickets include food and drinks from local breweries, the chance to meet with top industry experts, and more! The event will be following all guidelines and protocols from the City of Philadelphia for outdoor events.

Membership Opportunity:

Available as an additional add on for $50- includes a year long membership with #SMDayPHL. This will provide you exclusive access to year long workshops hosted by industry leaders and access to our Co-Mentoring Connect Program.

**To gain access to any of the add-ons, you must purchase a ticket to the virtual event.

@SMDayPHL Feed

2021 Speakers

In the past, we’ve featured local and national speakers from around the country.

Afiya Addison

Global Program Manager

B2B Institute, LinkedIn

@afiyaaddison, @LinkedIn

Brandi Boatner

Manager, Digital & Advocacy Communications


@thinkbluepr, @ibm

Carmen Shirkey Collins

Sr. Social Media & Talent Brand Manager


@cshirkeycollins, @WeAreCisco

Danny Gardner

Social Intelligence Lead, US Digital Analytics

GlaxoSmithKline (GSK)

@Data_Danny_11, @GSKUS

Ken Gibbs, Jr.

Global Head, Social Media Marketing


@kengibbsjr, @spotify

Josh Graham

Head of Product Specialists

Meltwater Americas


Julie Hurvitz Aliaga

Senior Vice President, Social Media

CMI Media Group


Liz Lenahan

Global Business Marketing


@liz_len, @Twitter

Jennifer Mangold

Director, Global Social Media



Santi Pochat

Head, Social Lab


@sapochat, @Google

Katheryn Rodriguez

Social Media & Influencer Partnerships Manager

Lafayette 148 New York


Melony Roy

Director of Digital News


@MelonyRoy, @whyy

Larry Abrams

Founder/Executive Director



Amanda Arevalo

Integrated Marketing Manager



Andrew Athias

Influencer / Social Media & Digital Marketing Coordinator

The Reese's Guy


Jimmy Beck

Manager, Social Media


@theJBECK, @Arbys

Conrad Benner




Tori Boos

Director of Marketing

Four Seasons Hotel Philadelphia at Comcast Center


Amber Burns

Independent Marketing Consultant

By Amber Burns


Karie Dorrance

Client Partner


@kariedorrance, @reddit

Elea Feit

Associate Professor of Marketing

Drexel University's LeBow College of Business

@eleafeit, @DrexelUniv

Jenny Force

VP Marketing, Consumer Insights (Linkfluence)

Linkfluence, a Meltwater Company

Alexis Furlong

Director of Marketing & Communications

Independence Seaport Museum

@afurlong_88, @phillyseaport

Lavonda Handy


Truth Center for Health & Healing, LLC

Kenneth Hilario

Content Specialist

En Route

@kenneth_notken, @EnRouteMrktng

Kyle Huff

Social Media Specialist


@kylehuff, @discoverPHL

Zelly Lodin

Senior Corporate Communications Consultant

Delta Dental of California


Leslie Mac

Communications Director

The Frontline

@LeslieMac, WeJoinFrontline

Melisa Martinez

Senior Social Media Strategist



Jonah Martinson

Director, Content Strategy

Digitas Health


Jai McBride-Calloway

Head of Diversity, Equity, & Inclusion

Exude, Inc.

Veronica McKee

Vice President of Marketing

The Haverford Trust Company

Daniel Moise

Director Of Communications & Engagement

Virtua Health

@TheDanielMoise, @VirtuaHealth

Joy Montefusco

Director of Digital Editorial

The Franklin Institute


Jolanta Oliver

Director of Global Social Listening & Measurement


@jolantaoliver, @McDonalds

Katie Ozeck

Digital Marketing & Analytics Manager

The Franklin Institute


Rakia Reynolds

Founder & Executive Officer

Skai Blue Media

@RakiaReynolds, @skaibluemedia

Patty Ryan

VP, Paid Social Media

Publicis Health Media


Breanne Tomlinson

Managing Director, Social Media Strategy and Content Marketing

Real Chemistry


Kaiti VanArsdale

Associate Director of Paid Social

Publicis Health Media


Jimmy White IV

Operations Manager


Tiffany Wilson

Senior Director of Digital & Social Communications


@ContenTiff, @Comcast

Andrew Zwarych

Senior Digital Strategist

Philadelphia Union

@azwarych, @PhilaUnion

Cassandra Bailey

Cassandra Bailey


Slice Communications


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2021 Conference Schedule

Soon to be packed with high quality content, just for you.

Sessions will be broken down into two tracks: General Sessions and Flash Talks.

Day 1 on June 30th, 2021 will feature nine 45-minute general sessions led by industry thought leaders, while Day 2 on July 1st, 2021 will feature twenty-seven 14-minute flash talks broken into 9 blocks.

Click on any session to see a brief description of the topic.

*Please note that schedule is currently being planned., and our schedule is subject to change.

Day 1

General Sessions

1:00 pm

Main Stage 1

Innovating and Influencing with Twitter featuring Liz Lenahan, Twitter, and Julie Hurvitz Aliaga, CMI Media Group

Sponsored by CMI Media Group

Main Stage 2

Back in the Social Groove: Realizing our Post-COVID Strategy featuring Danny Gardner, GSK & Josh Graham, Meltwater

Sponsored by Meltwater

Main Stage 3

Red Alert or Magenta? The Role of Social Media in a PR Crisis featuring Brandi Boatner, IBM

2:00 pm

Main Stage 1

Cashing In On Creativity featuring Afiya Addison, LinkedIn

Main Stage 2

360 Approach to Super Bowl Success on Social Media featuring Jennifer Mangold, Indeed

Main Stage 3

The Influencer Pivot featuring Katheryn Rodriguez, Lafayette 148 New York

3:00 pm

Main Stage 1

Empathy > Authenticity + 4 Ways to Get Better Results by Understanding Your Audience featuring Carmen Collins, Cisco

Main Stage 2

Hot Social Summer featuring Ken Gibbs, Jr., Spotify, and Melony Roy, WHYY

Main Stage 3

Organic and Paid At Odds? featuring Santi Pochat, Google

Day 2

Flash Talk Sessions

9:00 am

Flash Talk Room 1

Influencer Marketing Flash Talks:
– Getting Influential with Amber Burns featuring Amber Burns, Marketing Consultant
– How to Partner with Artists and Influencers and Not Have it Suck featuring Conrad Benner, Streets Dept
– Public Figure Marketing in an Influencer World featuring Amanda Arevalo, Facebook

Flash Talk Room 2

Professional Development Flash Talks:
– Burnt OUT!? featuring Lavonda Handy, Truth Center for Health & Healing, LLC
– Social and Digital Marketing Managers – What’s Next for You? featuring Cass Bailey, Social Media Day Philadelphia
– I’ve Got 99 Problems But a Mentor Ain’t OneJimmy White IV, Prologis, & Melisa Martinez, Cognizant

Flash Talk Room 3

Nonprofit Marketing Flash Talks:
– Becoming a Leader in the Field: Advancing a Nonprofit Through Social Media featuring Larry Abrams, BookSmiles
– Seaport-ing Through: How Independence Seaport Museum Reopened, Held a Virtual Auction and Celebrated a Major Milestone All During a Pandemic featuring Alexis Furlong, Independence Seaport Museum
– Social Media on a Shoestring featuring Joy Montefusco & Katie Ozeck, The Franklin Institute

10:00 am

Flash Talk Room 1

Marketing Analytics Flash Talks:
– Two Quotes That Will Improve Your Social Media Strategy featuring Andrew Zwarych, Philadelphia Union
– McDonald’s Social Listening Journey featuring Jola Oliver, McDonald’s and sponsored by Linkfluence
– Back in the Social Groove: Realizing our Post-COVID Strategy featuring Danny Gardner, GSK

Flash Talk Room 2

Diversity & Inclusion Flash Talks:
– Meeting This Media Moment featuring Leslie Mac, the Frontline
– Voice Your Values: How to create a Diversity and Inclusion content strategy that’s right for your brand featuring Zelly Lodin, Delta Dental Insurance
– You Said What?: The Power of Inclusive Language featuring Jai McBride-Calloway, Exude, Inc.

Flash Talk Room 3

Emerging Channels Flash Talks:
– Chocolate, Concrete, and Content (Oh My!) featuring Andrew Athias, the Reese’s Guy
– How Arby’s Turned a TikTok into a National Menu Item featuring Jimmy Beck, Arby’s
– Reddit: Giving Your Customers What They Want featuring Ryan Burchinow, CMI Media Group and Karie Dorrance, Reddit

11:00 am

Flash Talk Room 1

Paid Social Advertising Flash Talks:
– Getting Started (and Getting Results) with Paid Social Media & Audience Targeting featuring Tiffany Wilson, Comcast
– From Campaign to Creative: Your Facebook Advertising To Don’t List featuring Leo Manning, Slice Communications
– One Brief, One Team featuring Patty Ryan & Kaiti VanArsdale, Publicis Health Media, and Jonah Martinson, Digitas Health

Flash Talk Room 2

Crisis and Issues Management Flash Talks:
– Crisis Communications & COVID-19 featuring Daniel Moise, Virtua
– Delivering Digital Five Star Service featuring Tori Boos, the Four Seasons
– Oops I said it Again! Communicating in a Hyper-Online World featuring Rakia Reynolds, Skai Blue Media

Flash Talk Room 3

Content Strategy & Development Flash Talks:
– TikTok Content Crash Course featuring Kyle Huff, the Philadelphia Convention and Visitors Bureau
– Is LinkedIn Really Social Media? featuring Veronica McKee, The Haverford Trust Company
– A Guide to Goal-Oriented Content featuring Marissa Bruette, Slice Communications

2021 Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation. More sponsors for 2020 are to be announced later.

Interested in learning how your company can get involved in Social Media Day 2021?

Learn More