2019 Attendee Details


Check your email for details about check-in at the conference.


Located in the heart of Old City, the Quaker Friends Meeting House is easily accessible by car and public transportation.

SEPTA Routes: 17, 21, 33, 38, 42, 48, Market-Frankford Line

PATCO Routes: The closest PATCO station is at 8th and Market


We look forward to sharing ideas and inspiration at #SMDayPHL. Throughout the day, please use this hashtag as you post about the conference.

@SMDayPHL Feed

2019 Speakers

Heather Neary


Auntie Anne's


Gladys-Rosa Mendoza

User Experience Research & Strategy



Sean Lauer

Marketing Lead



Peter Weinberg

Strategist, Agency & Channel Development


Chris Duffey

Senior Strategic Development Manager


Gregg L. Witt

Chief Strategy Officer

Engage Youth Co.


Candice Beck

Senior Manager, Social and Digital

Chipotle Mexican Grill

Christine Mina

Manager of Digital Media


Justin Freid

EVP, Managing Director, Growth & Innovation



Liz Moore

Associate Director, Social Media


Alexandra Gilson

Associate Director, Social Media



Mazda Miles, CMM

President & Chief Event Strategist

Perfection Events

Stephanie Meyers

Group Director of Digital Growth

Fast Company & INC


Troy Hendrickson

Aunt Mary Pat

Allison Krumm

Allison Krumm

Digital Communications Manager

Independence Blue Cross

Britni Zahodnick

Britni Zahodnick

Digital Communications Specialist

Independence Blue Cross

Rayce Rollins


Financial GPS

Jerry Buckley

Director of Strategic Partnerships

EMC Outdoor

Natan Edelsburg

Chief Operating Officer

Muck Rack

Kristina Nolan

Director of Affiliate Marketing

DMi Partners

Jordan Kovnot


Royer Cooper Cohen Braunfeld LLC

Taylor Goldman

Head of Brand & Content


Tom Carusona

Chief Marketing Officer

Insomnia Cookies


Shana Steigerwalt


Modern Driven Media

Melissa Goldstein

Social Media Agency Owner

One Part Social

Erin Mullican

Senior Manager, Social Media


Jim Greipp

Chief Creative Officer

Pau Hana Productions

Kyle Huff

Social Media Specialist


Rebecca Lopez Kriss

Senior Policy Analyst & Director of Strategic Outreach

Department of Revenue, City of Philadelphia

Sarah Marshall

Director of Marketing and Communications

The Quell Foundation

Jackie Anzaroot

Social Media Manager

Coffee Meets Bagel

Erik Zamudio

Co-Founder + CBO



Cassandra Bailey


Slice Communications


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2019 Conference Schedule

Packed with high quality content, just for you.

*Exact schedule to be determined and updated.

8:00 am

Registration Open – BREAKFAST/NETWORKING with speakers

8:30 am

Main Stage

Cassandra Bailey, Slice Communications

8:45 am

Main Stage

The Human Side of Social Media
Heather Neary, Auntie Anne’s

9:45 am

Main Stage

Sean Lauer, Twitter

Flash Talks

Candice Beck, Chipotle

My Happy Accident: A Moment with Troy Hendrickson
Troy Hendrickson, Aunt Mary Pat

Free Cookies! Driving Traffic with Digital Deliciousness
Tom Carusona, Insomnia Cookies


Using the 5E Framework to Make Memorable Experiences
Gladys Rosa-Mendoza, Facebook

Ask Me Anything

Social Media for Small Businesses & CEOs
Melissa Goldstein, One Part Social

Using Facebook Groups to Connect with Frontline Employees
Heather Neary, Auntie Anne’s

10:45 am

Main Stage

Design for the Human Experience
Chris Duffey, Adobe

Flash Talks

If You’re Doing it Right, You’re Doing It Wrong
Justin Freid, CMI/Compas

5 Things You Need to be an Indispensable Full-Stack Social Media Marketer
Liz Moore, CMI/Compas

How Not to Get Fyre-d: Leveraging Influencers and Celebrities
Alexandra Gilson, CMI/Compas


Engagement Marketing
Cassandra Bailey, Slice Communications and Jerry Buckley, EMC Outdoor

Ask Me Anything

Legal Issues for Businesses Using Social Media
Jordan Kovnot, RCCB

Candice Beck, Chipotle

Christine Mina, the Philadelphia Flyers

11:45 am

Main Stage

B2B Trends for Contrarian Marketers
Peter Weinberg, LinkedIn

Flash Talks

Let’s Get Down to Grittness
Christine Mina, the Philadelphia Flyers

Visit Philadelphia

Britni Zahodnick & Alison Krumm, Independence Blue Cross

Ask Me Anything

Commercial Advertising Photography
Jim Greipp, Pau Hana Productions

Experience Design & Creative Technology
Chris Duffey, Adobe

Gladys Rosa-Mendoza, Facebook

12:30 pm


1:15 pm

Main Stage

The Frequency of Youth Culture: How Brands Tune In & Build Credibility
Gregg Witt, Engage Youth Co.

Flash Talk

Like It or Not, Saves are Important
Jackie Anzaroot, Coffee Meets Bagel

Fooji: Brand Activations. Delivered
Erik Zamudio, Fooji

Ask Me Anything

Affiliate Marketing
Kristina Nolan, DMi Partners

Tom Carusona, Insomnia Cookies

Britni Zahodnick & Alison Krumm

2:15 pm

Main Stage

Visual Storytelling—Sharing your data to Multiple Audiences
Gladys Rosa-Mendoza, Facebook

Flash Talks

Smart Social Media Strategies for Online Education
Erin Mullican, 2U

Albert Rizzi, My Blind Spot

Ed Lynes, Woden


Instagram on a Budget: Level Up Your Content Strategy
Stephanie Meyers, Fast Company & INC

Ask Me Anything

Building Relations with Customers via Social Media
Taylor Goldman, GoPuff

Mazda Miles, Perfection Events

Sean Lauer, Twitter

3:15 pm

Flash Talks

Government Social: The Broccoli of the Internet by Rebecca Lopez Kriss, City of Philadelphia, Dept of Revenue

Anyone Can Do It: How to Speak Eloquently on Social Media when Disaster Strikes by Sarah Marshall, The Quell Foundation

Think Globally, Act Locally: Positioning Philadelphia on Social Media Overseas by Kyle Huff, PHLCVB


Using Social Media to Effectively Engage with the Press
Natan Edelsburg, Muck Rack

Ask Me Anything

Pricing a Social Media Campaign
Rayce Rollins, Financial GPS

Gregg Witt, Engage Youth Co

Understanding Instagram Metrics
Jackie Anzaroot, Coffee Meets Bagel

4:15 pm


2019 Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation. More sponsors are to be announced later.

Interested in learning how your company can get involved in Social Media Day?

Submit Here