2021 Attendee Details


Registration is open here!

The week of the conference, you will be sent information for accessing the conference. Access emails will be sent daily, with the last one being sent the morning of the event. 


We look forward to sharing ideas and inspiration at #SMDayPHL. Throughout the day, please use this hashtag as you post about the conference, and tag us on Twitter @smdayphl and on Instagram @smdayphl.


  • Flash Talks: blocks of 3, 14-minute sessions focused on specific campaigns and stories, followed by a few minutes of audience Q&A
    • Flash Talk Tracks: Apply to speak for one of the following flash talk topics:
      • Influencer Marketing
      • Analytics
      • Paid Social
      • Professional Development
      • Diversity & Inclusion
      • Crisis Issues & Management
      • Nonprofit Marketing
      • Emerging Channels (Clubhouse, TikTok, etc)
      • Content Strategy & Development
  • General Sessions: 45-minute sessions led by industry thought leaders


@SMDayPHL Feed

2021 Speakers

In the past, we’ve featured local and national speakers from around the country. Stay tuned for announcements as we start revealing our stellar lineup!

Brandi Boatner

Social and Influencer Communications Lead, Global Markets



Carmen Shirkey Collins

Sr. Social Media & Talent Brand Manager


@cshirkeycollins, @WeAreCisco

Ken Gibbs, Jr.

Head of Series Social


Liz Lenahan

Global Business Marketing


Jennifer Mangold

Director, Global Social Media


Santi Pochat

Head, Social Lab


Peter Weinberg

Peter Weinberg

Global Lead, The B2B Institute


Danny Gardner

Social Intelligence Lead, US Digital Analytics

GlaxoSmithKline (GSK)

Amanda Arevalo

Integrated Marketing Manager


Tiffany Wilson

Senior Director of Digital & Social Communications


Andrew Zwarych

Senior Digital Strategist

Philadelphia Union

Jimmy Beck

Manager, Social Media


Marion Leary

Director of Innovation

University of Pennsylvania’s School of Nursing

Elea Feit

Associate Professor of Marketing

Drexel University's LeBow College of Business

Veronica McKee

Vice President of Marketing

The Haverford Trust Company

Conrad Benner



Leslie Mac

Communications Director

The Frontline

Larry Abrams

Founder/Executive Director


Cassandra Bailey

Cassandra Bailey


Slice Communications


Julie Hurvitz Aliaga

Senior Vice President, Social Media

CMI Media Group


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2021 Conference Schedule

Soon to be packed with high quality content, just for you.

Sessions will be broken down into two tracks: General Sessions and Flash Talks.

Day 1 on June 30th, 2021 will feature nine 45-minute general sessions led by industry thought leaders, while Day 2 on July 1st, 2021 will feature twenty-seven 14-minute flash talks broken into 9 blocks.

Click on any session to see a brief description of the topic.

*Please note that schedule is currently being planned., and our schedule is subject to change.

Day 1

General Sessions

1:00 pm

Main Stage 1

Liz Lenahan, Twitter, and Julie Hurvitz Aliaga, CMI Media Group

Main Stage 2

Danny Gardner, GSK

Main Stage 3

Brandi Boatner, IBM

2:00 pm

Main Stage 1

Peter Weinberg, LinkedIn

Main Stage 2

Jennifer Mangold, Indeed

Main Stage 3

Katheryn Rodriguez, Lafayette 148

3:00 pm

Main Stage 1

Carmen Collins, Cisco

Main Stage 2

Ken Gibbs, Jr., Amazon, and Melony Roy, WHYY

Main Stage 3

Santi Pochat, Google

Day 2

Flash Talk Sessions

9:00 am

Flash Talk Room 1

Influencer Marketing Flash Talk featuring:
– Marion Leary, University of Pennsylvania’s School of Nursing
– Conrad Benner, StreetsDept.com
– Amanda Arevalo, Facebook

Flash Talk Room 2

Professional Development Flash Talks featuring:
– Chantelle Fitzgerald, Mindset Strategies
– Jimmy White IV, Prologis, & Melisa Martinez, Cognizant

Flash Talk Room 3

Nonprofit Marketing Flash Talks featuring:
– Larry Abrams, BookSmiles
– Ejolee Mitchellm, National Domestic Workers Alliance

10:00 am

Flash Talk Room 1

Marketing Analytics Flash Talks featuring:
– Andrew Zwarych, Philadelphia Union
– Melissa Shusterman, Vanguard

Flash Talk Room 2

Diversity & Inclusion Flash Talks featuring:
– Leslie Mac, the Frontline
– Zelle Lodin, Delta Dental Insurance
– Albert Lee, the City of Philadelphia

Flash Talk Room 3

Emerging Channels Flash Talks featuring:
– Andrew Athias, the Reese’s Guy
– Jimmy Beck, Arby’s

11:00 am

Flash Talk Room 1

Paid Social Advertising Flash Talks featuring:
– Tiffany Wilson, Comcast
– Elea Feit, Drexel
– Patty Ryan, Digitas

Flash Talk Room 2

Crisis and Issues Management Flash Talks featuring:
– Daniel Moise, Virtua
– Tori Boos, the Four Seasons
– Rakia Reynolds, Skai Blue Media

Flash Talk Room 3

Content Strategy & Development Flash Talks featuring:
– Veronica McKee, The Haverford Trust Company
– Marissa Bruette, Slice Communications

2021 Sponsors

Social Media Day’s sponsors support the creative industry of Philadelphia and the resources needed to push the boundaries of digital innovation. More sponsors for 2020 are to be announced later.

Interested in learning how your company can get involved in Social Media Day 2021?

Learn More